Support NeoGAF

[cryptoadam]

So with TROS about to finish its run and looking at about 510-515 domestic and maybe 1.2 WW, can we say that Disney may have just broken even, if not lost money on their purchase of Star Wars?

Lets do some napkin math.

4 Billion paid.
5 Movies. Total gross for all 5 movies approx 6 Billion
Disney gets lets say about 50% of Box Office so thats 3 Billion profit
Cost of the 5 movies. I would say 2 billion including marketing, reshoots, paying multiple directors etc... Lets be generous and say 1.5 billion.

So that leaves out of 6 Bill Box office - 3 Bill for cinemas - 1.5 bill for costs = 1.5 Billion profit. Lets be generous again and say 2 Billion profit.

So they would be in the hole 2 billion from the original 4 Billion they paid.

Now Star Wars toys are popular so they did make money from the toys. The theme park is probably not making much money. DVD/BR sales are probably another few hunderd million, and then we have to try and assign a value to the Mandalorian and how much of Disney+ money should be counted.

The questions is if all the toys and theme parks and DVD's/Streaming was enough to make up the 2 billion gap. Even if it was that means that Disney is barely breaking even on what is supposed to be a money printing property.

Of course once the 4 billion is made back everything is profit and in 10 years from now there could be 10 Star Wars shows drawing 100 million D+ subs and 250 Mill a year/10 years for toys and 5 more movies. But Disney pruchased star wars in 2012, its been 8 years and for now I don't think they have turned a profit out of it.

One other point is that SW started out strong in China with over 140 million gross. Pissed it away with TLJ to 40 Million, and TROS has done even worse. No final numbers but I think its closer to 20 million. Disney essentially pissed away China and killed the franchise there. That means no Yuen for toys, Video games, advertisiments, streaming rights, etc.... And China is the 2nd biggest movie market soon to be the largest.

So GAF, napkin math here but where do you think Disney stands on its profability with Star Wars?

 

[Nymphae]

I read they are pulling IX out of a ton of theatres, Jumanji performing better. Unreal what they did to SW.

Comments from a Deadline article:

Rise of Skywalker will barely beat world wide totals of such “Classics” as Zootopia, Alice In Wonderland, Despicable Me 3, Pirates of the Caribbean: On Stranger Tides and Aladdin.

It’s total worldwide will end up lower than some other “Classics” like Transformers: Age Of Extinction, Skyfall, Transformers: Dark of the Moon, Captain Marvel, Spider-Man: Far From Home, Aquaman, Minions, Iron Man 3, The Fate of the Furious, Beauty and the Beast, Jurassic World: Fallen Kingdom, The Last Jedi, Avengers: Age of Ultron, Furious 7 and The Lion King.

Let that sink in. It’s going to make less than 2 Transformers movies! Less than Captain Marvel! Less than Minions! Less than Fate of the Furious! Less than Beauty and the Beast! Are you kidding me? This is fricken’ Star Wars! It should blow all those movies away!

If it’s lucky, ROS will end up #30 on the all time top grossing worldwide list (but probably somewhere between #31-36).

Now I dare anyone to tell me that it’s not disappointing.

The future of Star Wars probably reflects what happened to the Muppet’s franchise. Disney bought a beloved IP, but couldn’t crack the code of its appeal, so they basically shelved it and now it is worth a fraction of the original value. Disney can’t figure out how to make Muppet TV shows or movies, so a brand that could be valuable in someone else’s’ hands, becomes worthless in Disney’s hands. And they would rather do nothing with the IP than admit they don’t know what to do with it, or admit defeat and sell it. So, it sits and rots. This is the future of Star Wars, where Disney can’t understand the appeal of the thing they bought and is at a loss to decide where to go from here.

 

[llien]

There also is licensing of merchandise income and there will be countless more SW coming, so they'll get money back eventually.

But I think they have clearly lost an opportunity.
In times when "Jocker" grosses 1+ billion, 1.2 for the last episode of Star Wars saga means major downgrade for the franchise.
Heck, I don't think I'd bother watching it even if one of the TV channels broadcast it for free.

I read they are pulling IX out of a ton of theatres, Jumanji performing better. Unreal what they did to SW.

Mm, why would they do it? Is that a financial burden for the Disney if it is in theaters, but unpopular?

 

[Husky]

In addition to Star Wars, the acquisition of Industrial Light & Magic and Skywalker Sound may have already more than made up for what Disney's spent. I've heard that they're worth a lot more to Disney than Star Wars is, but I have no idea how true that really is.

But let's be real--Star Wars, Industrial Light & Magic, and Skywalker Sound are all worthless in comparison to Willow, Lucasfilm's true opus. When the Willow sequel series is greenlit for Disney+ (they currently have a writer's room, but have not received a series order), expect Disney's value to multiply a hundred, if not a thousand-fold.

 

[HE1NZ]

4 billions they paid for it in 2012 would amount to 5-6 if it was sitting in a bank. So they need to cover that. Overblown films production and advetising budgets probably amount to another 2 billion. I think they screwed.

 

[cryptoadam]

llien From my understanding Studios get a large percentage the first few weeks, and the longer its in the cinema the less they make. So Disney could get 90% of the BO on the first week, then 85, then 75 etc.. By now Disney is probably barely getting anything from the BO and the theaters owners are making most of the money. So its probably not worth it for Disney to take in that smaller % of money.

 

[V4skunk]

4 billions they paid for it in 2012 would amount to 5-6 if it was sitting in a bank. So they need to cover that. Overblown films production and advetising budgets probably amount to another 2 billion. I think they screwed.

I guarantee they made all their money back by now easily.

 

[Richard Packer]

The hate boner this forum has for Disney is quite impressive.

 

[DKehoe]

It was a bargain.

 

[Ballthyrm]

JJ Abrams fucked over the two biggest SciFi Franchises there is with his "Reboots"
I don't understand why they keep giving him stuff when he has zero knowledge or interest in the Franchises themselves.

And the last thing you want it's him writing the screenplay.
I don't think he can write a movie, i mean after Armageddon he should have stopped, better stick to TV.

 

[cryptoadam]

I guarantee they made all their money back by now easily.

How?

They didn't make the money back on the movies. So unless toys, streaming/DVD's, licensing, and theme parks made them over 2 billion dollars they aren't in the green.

And making money back and making money are different things. If you invest 4 billion, and 8 years later you made 500 Mill its really not an impressive return. I can't imagine stock holders being excited about making .5-1 billion of a 4 billion$ investment.

 

[Mahadev]

Now Star Wars toys are popular so they did make money from the toys.

*were

 

[Nymphae]

Mm, why would they do it? Is that a financial burden for the Disney if it is in theaters, but unpopular?

Yeah I'm not sure how that works but they clearly do it, my assumption is that it's an under-performer taking the slot of a movie that they believe would do better, or maybe they have to pay a certain amount to theatres for titles to be present and they're like, ouch this one is not pulling in the dough so lets just stop paying to put it out there. Like I said, not sure how it works exactly.

 

[Kadayi]

I don't know if they lost money, but the mismanagement of the brand by Kathleen Kennedy is probably going to serve as a prime classroom example of what not to do with an IP going forward.

The hate boner this forum has for Disney is quite impressive.

Honestly, I'm not sure it's a hate boner so much as just this: -

You can't help but look at the whole thing from when Lucas sold the IP, to the Cavalier way KK just opted to kill off all the EU stuff fans were invested in, through to going for a quick return by getting JJ in to just Swede ANH (with a twist and his trademark Mystery Box BS), that she possessed no actual creative vision of where to take the franchise long term post the events of the OT versus hoping to just capitalise on the classic Empire iconography of Star Destroyers, Storm Troopers and AT-AT Walkers (with a paint refresh) etc. The whole approach was about cynically mining fans nostalgia without necessarily actually bringing anything new to the table in terms of storyline versus regurgitating the past. The worst aspect is though that based on the box office of TFA it kind of worked initially.

 

[eot]

4 billions they paid for it in 2012 would amount to 5-6 if it was sitting in a bank. So they need to cover that. Overblown films production and advetising budgets probably amount to another 2 billion. I think they screwed.

lol, you don't get 50% return on 4 billion in 8 years by giving it to a bank. Inflation has been about 10% since then btw.

Anyway, they're gonna make their money back, but probably less than they thought they would. George Lucas didn't get rich from the movies, he got rich from the merchandise, rich enough to buy the movie rights. People still love Star Wars even if they hated the last movie. It's not Game of Thrones where everyone already forgot about it and will never buy the box set.

 

[WhiskeyDiver]

Imagine if Palpatine said "I am ALL the episodes 4 5 and 6" and Ray Stantz said "And I am all the Mary Sue!" Palpatine would have easily won, created a black hole and sucked Ep 7, 8 and 9 out of existence.

Episode 9 would be called Rise of Palpatine.

And LOL RoS has barely passed 1 billion. Man what a massive decline from episode 7...because there was no episode 8.

 

[MiyazakiHatesKojima]

The hate boner this forum has for Disney is quite impressive.

For you.

 

[MisterHero]

Fox held ANH's distribution rights, correct?

Did ANH's rights stay with FOX until Disney bought the entire company? If so, then lol

 

[Grinchy]

If TLJ wasn't so terrible, I don't think Solo would have bombed so hard. And I think the conclusion to your brand new and heavily marketed trilogy wouldn't have seen a 30% drop in sales over the 2nd movie in the series if anyone gave a shit about how this story was ending.

After episode 7, when people actually cared about the series, Rogue One was able to put up a billion in sales and it's really no better than Solo as a movie. They both sucked pretty equally. I still argue that TLJ killed the brand.

 

[GV82]

I hate Disney Sequel Trilogy but i heard they made $2 billion + on merch alone between 2012-2014 when there was no Star Wars just hype of it coming back alone.

Merch sales dipped after TLJ

I think they made their all their money back before TROS I heard and thats after the budget spent.

This year they have plans for Clone Wars & Mandalorian Merch which is expected to sell quite well.

Too bad all that money & no sense of direction with the cinematic films

 

[Richard Packer]

For you.

That's what makes it impressive. You're talking to 'Big' Richard over here.

 

[JareBear: Remastered]

So with TROS about to finish its run and looking at about 510-515 domestic and maybe 1.2 WW, can we say that Disney may have just broken even, if not lost money on their purchase of Star Wars?

Lets do some napkin math.

4 Billion paid.
5 Movies. Total gross for all 5 movies approx 6 Billion
Disney gets lets say about 50% of Box Office so thats 3 Billion profit
Cost of the 5 movies. I would say 2 billion including marketing, reshoots, paying multiple directors etc... Lets be generous and say 1.5 billion.

So that leaves out of 6 Bill Box office - 3 Bill for cinemas - 1.5 bill for costs = 1.5 Billion profit. Lets be generous again and say 2 Billion profit.

So they would be in the hole 2 billion from the original 4 Billion they paid.

Now Star Wars toys are popular so they did make money from the toys. The theme park is probably not making much money. DVD/BR sales are probably another few hunderd million, and then we have to try and assign a value to the Mandalorian and how much of Disney+ money should be counted.

The questions is if all the toys and theme parks and DVD's/Streaming was enough to make up the 2 billion gap. Even if it was that means that Disney is barely breaking even on what is supposed to be a money printing property.

Of course once the 4 billion is made back everything is profit and in 10 years from now there could be 10 Star Wars shows drawing 100 million D+ subs and 250 Mill a year/10 years for toys and 5 more movies. But Disney pruchased star wars in 2012, its been 8 years and for now I don't think they have turned a profit out of it.

One other point is that SW started out strong in China with over 140 million gross. Pissed it away with TLJ to 40 Million, and TROS has done even worse. No final numbers but I think its closer to 20 million. Disney essentially pissed away China and killed the franchise there. That means no Yuen for toys, Video games, advertisiments, streaming rights, etc.... And China is the 2nd biggest movie market soon to be the largest.

So GAF, napkin math here but where do you think Disney stands on its profability with Star Wars?

Good question.

I would think they made a decent profit overall but maybe not the slam dunk they had hoped for, but I guess it’s still early in the long run?

 

[Reptars Revenge]

After the initial fuck up with the theme park it’s so packed now it’s crazy. People lined up at 6 am. The rise of the resistance may be the single best themed ride ever. It’s 18 min of pure Star Wars bliss

 

[badblue]

JJ Abrams fucked over the two biggest SciFi Franchises there is with his "Reboots"
I don't understand why they keep giving him stuff when he has zero knowledge or interest in the Franchises themselves.

And the last thing you want it's him writing the screenplay.
I don't think he can write a movie, i mean after Armageddon he should have stopped, better stick to TV.

Not sure how you can place the blame on Abrams given how the reviews shake out:
Force Awakens 93% - 86% Audience, Last Jedi 91% - 43% Audience, Rise of Skywalker 52% - 86% Audience
Star Trek 2009 94% - 91% Audience, Into Darkness 84% - 89% Audience, Beyond 86% - 80% Audience

He didn't even write Into Darkness, Beyond or the Last Jedi. The problems with Rise of Skywalker are directly related to how Rian Johnson decided to do his own thing with the Last Jedi which seemed to force Abrams into trying fix everything. Not having the trilogy planned from the start is what fucked over Star Wars.

As far as Star Trek goes, JJ Abram's reboot has been the best received Star Trek movie, with First Contact sitting in at #2.

You may not like his work, but he didn't "fuck over" anything.

 

[Kadayi]

Not having the trilogy planned from the start is what fucked over Star Wars.

And that somehow isn't Abrams fault, even though he was ostensively put in charge of heading up the Trilogy?

Honestly. There were a million ways to go with a new trilogy and have the heroes of the OT gracefully hand over the baton to a new generation people could get behind, but essentially rebooting the Empire and (latterly) the Emperor and in doing so effectively negating all of the work of those original heroes in the process was about the most creatively bankrupt route one could go.

Someone posted this in another thread, and it's a pretty brutal summation: -

Star Wars didn't need a soft reboot full of JJ Patented Member Berries that threw Septeginarian Han & Leia back into old roles versus a completely new story, with a completely distinct vision.

 

[eot]

And that somehow isn't Abrams fault, even though he was ostensively put in charge of heading up the Trilogy?

Honestly. There were a million ways to go with a new trilogy and have the heroes of the OT gracefully hand over the baton to a new generation people could get behind, but essentially rebooting them Empire and (latterly) the Emperor and in doing so effectively negating all of the work of those original heroes in the process was about the most creatively bankrupt route one could go.

Someone posted this in another thread, and it's a pretty brutal summation: -

Star Wars didn't need a soft reboot full of JJ Patented Member Berries that threw Septeginarian Han & Leia back into old roles versus a completely new story, with a completely distinct vision.

Eh, I don't like the new movies and consider the ST a failure, but it's easy to make anything look dumb using reductionism. There had to be new conflict, and of course it was going to be on at least the scale of the other movies. It was a given that the new movies were gonna shit on the ending of RotJ.

I'm not saying it's impossible to tell a story that doesn't, but not one with galaxy spanning conflict.

 

[badblue]

And that somehow isn't Abrams fault, even though he was ostensively put in charge of heading up the Trilogy?

Daisy Ridley reveals that in the early stages of development on the Star Wars sequel trilogy, J.J. Abrams had written drafts for Episode VIII and Episode IX, in addition to co-writing the script for The Force Awakens. During the build-up to last year's The Last Jedi, much was made about the creative freedom director Rian Johnson had on the project. In contrast from what many had believed, Lucasfilm did not map out a comprehensive arc for the new trilogy, with Johnson following only the Force Awakens screenplay as he worked on his own script.

source

Seems like it wasn't Abrams fault to me. He had his ideas for the subsquent movies drafted but he was not in charge of if they were used or not. That would have been Lucasfilms head Kathleen Kennedy's call.

 

[Kadayi]

source

Seems like it wasn't Abrams fault to me. He had his ideas for the subsquent movies drafted but he was not in charge of if they were used or not. That would have been Lucasfilms head Kathleen Kennedy's call.

Given his first idea was to remix ANH and reboot the empire I suspect his 'Drafts' probably didn't fall that far from the tree.

Eh, I don't like the new movies and consider the ST a failure, but it's easy to make anything look dumb using reductionism. There had to be new conflict, and of course it was going to be on at least the scale of the other movies. It was a given that the new movies were gonna shit on the ending of RotJ.

I'm not saying it's impossible to tell a story that doesn't, but not one with galaxy spanning conflict.

The OT starts with the empire in control. It's about the rebels overcoming the Empire. With the Disney Trilogy, instead of having a new threat reveal itself in Part 1, take power in Part 2 and be defeated in Part 3, Abrams just hits the reset button entirely in Part 1.

 

[badblue]

Given his first idea was to remix ANH and reboot the empire I suspect his 'Drafts' probably didn't fall that far from the tree.

I don't disagree.
I haven't seen Rise of Skywalker yet, but I'd assume that he wrote it by trying to mash his Episodes 8 and 9 drafts together.

 

[LordPezix]

I did a Time Value of Money(TMV) and Rate of Return (ROR) calculation based on what numbers I could find and they were in the red, deep in the red.

 

[sol_bad]

Not having the trilogy planned from the start is what fucked over Star Wars.

The leaked script for episode 9 from 2016 shows that there was an overall plan. Trevorrow's script seems to continue on from TLJ much better than RoS if you ask me.
IMO Disney got cold feet for some weird reason.

If I'm being honest though, I haven't looked into the whole leaked script yet, mostly only the start. I want to watch the rest of Robert's video but it's 2 hours long, I'm watching it in chunks.

 

[Constant Flux]

Kadayi, that image summary was quite depressing to read. I feel sad inside now.

 

[Malakhov]

I cant believe people think disney didnt make money with star wars. That 4 billions deal was probably the deal of the century.

 

[gatti-man]

They made their money back before 9 even released. There have been plenty of articles on it. I believe they were profitable before TLJ. Star Wars is a huge revenue stream.

I did a Time Value of Money(TMV) and Rate of Return (ROR) calculation based on what numbers I could find and they were in the red, deep in the red.

Tales from your ass I’m sure. Please post your detailed numbers of software licensing revenue, toy revenue, EU revenue, movie revenue, streaming revenue, and legacy sales revenue. I’d love to see them.

 

[LordPezix]

They made their money back before 9 even released. There have been plenty of articles on it. I believe they were profitable before TLJ. Star Wars is a huge revenue stream.



Tales from your ass I’m sure. Please post your detailed numbers of software licensing revenue, toy revenue, EU revenue, movie revenue, streaming revenue, and legacy sales revenue. I’d love to see them.

Making their money back versus ROI is completely different. If I give you $4 and tomorrow you just give me $4 back I have earned nothing. Breaking even isn't bad but clearly Disney would like to see a return on investment. (And technically given TVM receiving my $4 back the next day is less than having $4 currently (inflation))

First I would like to say you're completely right about the other revenue streams. I have no way of finding that data easily. I use what I can from the annual reports such as TWDC 2019 Annual Report and make some assumptions about things.


But to simplify things down a bit lets just have a little fun and look at it this way.

Disney had a choice to acquire LucasArts for $4B, or invest in something else. Just for shits and gigs lets say they decided to invest that $4b into the S&P 500 (not remotely likely. Just to exemplify the point.)

Year	Investment	S&P Yearly Return
2012	4,000,000,000	YOI
2013	5,184,000,000	29.60%
2014	5,184,000,000	11.39%
2015	6,279,165,866	-0.73%
2016	7,498,579,878	9.54%
2017	7,017,171,049	19.42%
2018	9,043,730,049	-6.42%
2019	9,320,468,188	28.88%
2020		3.06%
ROI	79.79%

S&P Historical Return Data

OK so if Disney has opted to do that roughly right now there investment would be valued at close to $9 billion.

Now due to Star Wars primarily being a film franchise first a foremost ( Yes I understand that Star Wars is a multimedia behemoth but lets just continue.)
let us take a look at their movie revenue post acquisition.

Star Wars Movie Revenue

Release Date	Title	Production Budget	Opening Weekend	Domestic Box Office	World Wide Box Office
12/20/2019	Star Wars: The Rise of Skyw…	$275,000,000	$177,383,864	$492,019,801	$1,026,619,801
5/25/2018	Solo: A Star Wars Story	$275,000,000	$84,420,489	$213,767,512	$393,151,347
12/15/2017	Star Wars Ep. VIII: The Las…	$200,000,000	$220,009,584	$620,181,382	$1,332,539,889
12/16/2016	Rogue One: A Star Wars Story	$200,000,000	$155,081,681	$532,177,324	$1,056,057,273
12/18/2015	Star Wars Ep. VII: The Forc…	$306,000,000	$247,966,675	$936,662,225	$2,068,223,624
	Total Production Cost	$1,256,000,000
	Total World Wide Box Office	$5,876,591,934
	Net Income	$4,620,591,934

So now that we have some fun data lets extrapolate what we can.

1. 8 Years after the 2012 $4b acquisition Disney have managed to make box office revenues of $4.6b
2. The difference between our alternative investment vs. Lucas Arts purchase is 9,320,468,188 - 4,620,591,934 = 4,699,876,254
3. Star Wars non-movie revenues would need to almost equal that of the movies.

I was going to include from PV and FV calculations but I just figured then we would be getting into the weeds of things.

I am kind of closing this up quickly due to other commitments but here are my closing notes.

1. Yes there are plenty of holes in this assumption but that is was speculation is.
2. Do I believe Disney has realized a meaningful gain on investment into Lucas Arts? No.
3. Will that change over time? Most likely yes.
4. Could Disney have used that $4b for other investments? Absolutely.
5. What does any of this mean? Keep your mind on your money and your money on your mind.

Cheers Mate!

 

[epicnemesis]

Fantastic analysis but you are also not placing value on the actual intellectual property and assets in the initial acquisition, or their appreciation/depreciation.

 

[cryptoadam]

Disney's 2018 Annual Report Sees Star Wars In Decline - Jedi Temple Archives

The Walt Disney Company released its proxy statement for the full year 2018 last Friday, January 11th. And it may surprise no one to learn that Star Wars earned less money for Disney in 2018. I took this opportunity to … Continue reading →

www.jeditemplearchives.com

Disney’s remarks mirror the numbers Hasbro reported for its partner brands. Star Wars merchandise sales have been declining ever since October 2016 (remember that Disney’s fiscal year ends in September).
But not only merchandise seems to be affected, since Star Wars book sales and comic book sales are also down. So Star Wars as a whole seems to be in decline at the moment.

Now, it’s impossible to say how much of the revenue and ratings decline is due to decreasing Star Wars merchandise and book sales, Disney has an expansive list of licensed products out there.

But Disney’s fiscal year 2018 saw three major Star Wars releases, Battlefront II, The Last Jedi and Solo. That overall Consumer Products & Interactive revenue and earnings are down nevertheless should be reason to be worried for Disney. We’ve never had as much Star Wars content as in that period and if Star Wars was still a powerhouse revenue should have increased, especially given Marvel’s strong performance. But all signs we have say that 2018 was a very bad year for Star Wars merchandise and Disney sees this as decreased revenue from licensing, books and games.

To summarize Disney revenue from merch has been going down since TFA. Its revenue counts all merch, so everything Disney does. So you can't pin point that its SW or not. But if SW was hot I doubt Disney would see declining revenue.

Its why baby Yoda was such a big thing, because Disney is looking for a hit Star Wars toy. Kids aren't lining up for Rose Tico and Holdo action figures.

 

[HoodWinked]

seems like people are missing the aspect that they also own the property so that itself has value.

they bought it for $4 billion and if they made $2 billion profit they would still have a ~$4 billion dollar asset.

its like balmer buying the clippers for $2 billion, he doesn't need to make $2 billion with the team to break even.

 

[Rentahamster]

They probably made their money back already with the licensing.

 

[LordPezix]

They probably made their money back already with the licensing.

This is actually something I am curious to see play out in the future in the streaming services realm. Wonder if Disney+ will be able to significantly cover the licensing revenues previously gained as they start to restrict their content more.

 

[DoctorEkkoUK]

I just hope they learn the right lessons from what happened. Mandalorian has been a great success but what will they take away from that. It seems obvious the reason for its success is that it is a more matured story that is respectful to the universe and it's fans and builds on it's lore with good writing, not pandering to modern trends. But is that what they will see or will they think its success is because "duh starwars fans prefer TV shows now and hate movies" or "dur they just love baby yoda lets make more baby versions of other characters" or some other crass conclusion.

 

[Handel]

Only an insane person or a hate boy would try to honestly argue that they lost out on the deal. You clearly are the latter.

 

[Hulk_Smash]

I’m not sure if anyone’s done this yet, but if you look at the adjusted gross box office numbers for all the Star Wars movies, it reveals a pretty telling picture. Using just boxofficemojo’s domestic BO (meaning just USA), this is what we see:

2. A New Hope $1.5 bil
11. The Force Awakens $965 mil
13. Empire Strikes Back $876
17. Return of the Jedi $839
19. Phantom Menace $806
44. The Last Jedi $603
70. Revenge of the Sith $529
85. Rise of Skywalker $494

Keeping in mind ROS is not done with its theatrical release, we can safely say it will be bumped up a few spots before it’s all said and done. Whether or not it passes ROTS is still up in the air but it’s looking doubtful.

Even if it does, it’s still sad. Because look at how well TFA did. The highest grossing SW film since the original! The thirst was real. But as we learned with TPM, if it’s going to have legs, the movie has to be good and have good word of mouth. And it had good word of mouth because the movie WAS good. And I believe RO and TLJ benefited greatly from TFA being good.

This list also shows how a bad second act can fuck up a third act’s BO. (We saw this with the Matrix and The Hobbit as well.)

The last Star Wars movie in the Skywalker saga will go out with a whimper as others have said and these numbers prove it.

All because of two people. Kathleen Kennedy and Rian Johnson.

 

[sol_bad]

Now do the same for domestic + international box office.

 

[Dirk Benedict]

That's what makes it impressive. You're talking to 'Big' Richard over here.

 

[MilkyJoe]

I read an article on this a few days ago. The estimated gross profit on Star Wars, from purchase to now is approx minus 2 billion dollars.

Shills will tell you they've made well over that initial 4 billion purchase at the box office, which they may well have done. However, now minus the production costs, marketing costs, theater cut and local taxes and the fact that Solo lost 80 to 250 million, and you'll see a far smaller number.

Now minus 1 billion for a Disney World theme park

Now minus another 1 billion for a Disney Land theme park.

Now minus the day to day running costs of Lucasfilm studios,

What an absolutely mishandled shit show. I'm not even fucking about when I say I could have done better

 

[Super Mario]

I'm not going to waste my time reading any numbers here. You have to be an idiot to not immediately know that it was an amazing purchase for Disney. I've seen far less valuable things sold for more. Some people don't understand the money they make on just the existing IPs, merchandise, etc. The Mandalorian has shown it's worth into building Disney+ as a strong streaming service. It has absolutely increased Disney's value and stock price. That is what it's all about.

Many of you are basing your opinions on the new trilogy's sales, which still made a lot of money btw. You don't judge an acquisition that way. Don't forget the future movies to come. They've barely scraped the surface. No one's ever really gone.

 

[Hulk_Smash]

Now do the same for domestic + international box office.

I would if I could but BOM doesn’t let you look at adjusted international without an account. Plus, I think going back 40 years to try and compare international isn’t an apples to apples comparison. So many countries have added cinemas since the release of the og trilogy that the numbers would be skewed.

 

[GymWolf]

I dont believe for even a micro-second that disney is loosing money.

Maybe they are not earning what they want, but far from losing money.

 

[#Phonepunk#]

I dont believe for even a micro-second that disney is loosing money.

Maybe they are not earning what they want, but far from losing money.

To giant corporations they can be the same thing. Heck with projections they can say they lost money if they didn’t profit as much as they hoped.