The term you are looking for is "sponsored content".
It technically is a form of marketing, but based on facts. It's sponsored content from MS and DF is benefiting from the deal by having exclusivity over the official tech dump. It's hard data, but sounds mostly like something written for a Press Release.
Plus, the bump is there, but it's basically the same as the jump from PS4 to the Pro. The RAM will do a good lot, but my guess is that anything patched out for Scorpio will focus more on 4k than solid 60fps. I'm also not expecting 4k60 on this thing unless they make some concessions. Even with the larger RAM pool, faster RAM, and larger GPU, the CPU holds it back.
It's good jump, but not the stellar leap that I think a lot of people in this thread claim it to be.