mclaren777 said:If I was crazy-rich I would love to buy Codemaster and re-organize its racing studio into two branches. .....
And you would go bankrupt month after the release of the first IP.
It is not 1999 any more, games cost dozen million+ to develop, not just million or two. There is a great reason why classic sim-market is no more hard-core - and will never be in the way we grown up with it - and the reason is ludicrous cost of development opposite to actual potential of the sales per-IP.
The only way hard-core market for driving games on consoles can survive - with exception of current platform leaders (GT and Forza) which could go for years on current model purely because their overall influence on the market - is transforming the niche into "subscription platform", opposite to current "separate release", in way iRacing is doing it on the PC.
But paradox is that probably those two leaders will be the first to implement such model in years to come, while other "players" in the genre will stay in current model purely because of the costs and actual lack of potential (both content and presentation wise) in order to attract greater number of potential users.
I wrote a few elaborations on that matter in past year and I see no way that your idea can sustain current situation on the market.
You can dream about establishing a hard-core studio that could make all our dreams come true, but reality would kill you instantly.