I picked up the game last night along with the Villians pack and the Cars playset.
The opening was wonderful, and I played a fair bit of the Incredibles, POTC and Cars playsets and went through the Mastery adventure in the toy box.
I thought I would go crazy and get lots of figures as I did with Skylanders but after having spent some time with the game, the only way I will get new characters are through additional playsets.
Apart from the 'gotta get em all' thing and the quality of the figures themselves it seems almost pointless to get new figures; levels are meaningless, money seems worthless, the combat is shallow, too easy and repetitive, death has no consequence, characters don't get more powerful or learn new abilities, the exclusive content per character is weak, the "quests" are like some terrible filler MMO fetch quests and If I had to play through the incredibles and cars playsets with additional characters I think I would rather poke my eyes out, the "gameplay" is so uninspired and insipid I can't imagine going though that tedious experience again.
It just seems to me that it's another of those games where a crafted gameplay experience has been compromised because of the create mode.
Am I missing something?
Edit: and the game doesn't explain enough and there is no decent documentation or FAQs that I can find. e.g. do I have to save or is there an autosave? how do I reset a playset so that I can start over? the menus are so dense and not alot is explained.
And if my 4 year old son is any barometer, he and I have put 40+ hours into skylanders, he can bounce between chapters, go through them smashing the bad guys, getting money and levels that are actually meaningful to his characters, he had fun with Infinity initially, but his playtime in Incredibles ended up being to pickup and throw cars and the pedestrians because the content is hidden behind dudes with ! marks over their heads. In the cars playset the cars handle so poorly he couldnt really do anything but drive around randomly.