The noise was a character dominoes used during the 80s, a guy with a believe paranoid schizophrenia thought the commercials were about him (his last name was danoid) and took a couple of people hostage at a dominoes
His last name was just Noid, he was mentally deranged, and Domino's addressed the rumors and this had nothing to do with them "dropping" the Noid character. They've used him periodically in random ads since. He even appeared in a Crash Bandicoot phone game a few years ago.
The noise was a character dominoes used during the 80s, a guy with a believe paranoid schizophrenia thought the commercials were about him (his last name was danoid) and took a couple of people hostage at a dominoes