Guys, tips for Lich?
Also, the build I'm using says "hard support" what's the "hard" part suppose to signify?
The Hard Support tends to be the one getting the least money on the team, and spending all his money on team oriented consumables, and maybe building cheap utility items if they get money, while taking minimal last hits from the lane creeps. So you would spend the 75 gold/minute you get on things like Courier, Wards, Dust, Teleport Scrolls, Regen items, and the bulk of your money will likely come from killing the enemy or towers.
Characters who play a hard support spell usually are very strong early/mid game, and have disables and spells that can still help the team even with minimal items or levels.
For items outside of team oriented consumables, you would want to somewhat rush a basic boots/magic stick/TP core, and after that mainly working on some utility items. On the cheaper end, there are things like like Urn of Shadows, Medallion of Courage, Ring of Basilius, but if you can find a good amount of money look for things like a Mekansm, Force Staff, Blink Dagger, or a Vlads (People tend to overlook Vlads as a support item, it gives a melee Life Steal Aura, a bonus damage aura, and a 5 Armor aura). If you find your self with even more money or the game is going late, try to get things like Aghanim's Scepter, Scythe of Vyse, or Refresher Orb.
Now, onto Lich. Level 1 sacrifice is usually the way to go, to deny the enemy a lot of XP. Grab it right away, deny a creep when the wave spawns, then make use of it as often as possible. Usually go for a deny on the melee creep, but if your creeps are getting too close to the enemies side, deny the range creep instead (It does the most damage of them all, and usually is the last to die). Max your Frost Blast first, getting points in it at levels 2, 3, 5, and 7. Frost Armor can some times be good early game, but normally can be left along until level 10, maxing the other two skills out first. Try to use your ult when the enemies can't get to far apart, don't early game it can be worth it to use it on an enemy even if it won't bonce, if you can get the kill. Lich's ult will stop teleport scrolls and other channeling spells too on the target it is casted on, so if an Enigma is using black hole or an enemy you can kill is trying to teleport out, you can use it on them to stop them.
For starting items, grab a courier or a set of wards (Maybe both if no one else will buy them, but try to split up the purchase), a healing salve, a set of tango's, and fill the rest of your empty slots with Iron Branches. After you get boots, try to pick up a magic stick, and try to always have a tepeort scroll on you (If you are teleporting out of base, try to have a second one on your to use later). Tranquil Boots is usually a good boot upgrade on lich, to give him a large amount of sustain, but all the boots work well on him so pick up what fits the situation (Treads will give more HP, Phase can help you move though the map when if there are a lot of summon units in play, Arcane's can be good if other team mates need mana). Itemization beyond that gets a bit wordy, it comes down to a bunch of how well you are doing and the team is doing. Mekansm is a great item if you can get it quickly, but if not, try and grab an urn of shadows if the team doesn't have one.