as someone who used to work in the games media, i'd read that and laugh and say well fuck you, its not my problem the game isn't good.
PR has no clue what to do at all, especially when its a third party PR like that company.
Gaming media in general won't give a crap about that. and 2K should and probably smack that company down for making it look like good reviews are required to continue to get games.
That tweet shows what is wrong with this industry in less than 140 characters, fucking bravo redner group.