GPU's love GDDR because they don't work on clock cycles. They process their tasks parallel and without interruption, like a "stream". Hence their name. If the CPU is calling the RAM, it has to wait for that RAM to return with its result. It can't change what its doing, or carry on with something else, it literally has to sit and wait. The CPU could miss several clock cycles (depending on the clock speed) until GDDR returns. That's why DDR is prefered as a general computing memory.
GPU's on the other hand, can jump ship and work on something else when they wait for GDDR to return, they don't have clock cycles and simply keep ticking. Hence why they're prefered for maths calculations and not intermittent calls or changing things about. Although, when the GPU is managing its tasks this is primarily down to the software handling which in this case will be OpenGL. How baked and fully implemented this iteration of OpenGL is in the PS4, I don't know but if its not in there, it'll be left to the developers and things can get messy. Its essentially what sony meant by "coding to the metal".
Sorry if I've just rambled a bit.
This post explains that point.