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EDGE review MS-Conf: "One of the most contemptuous press conferences in E3 history"

Eusis

Member
I don't know; both major conferences were tepid if you ask me. We knew MS would devote at 1/3 of their time to ancellary services so not sure why people get all uppity about after the fact. My tops so far for Day -1 is:
I think tone is part of it, but then they could've focused on games entirely, games I'd LOVE, and I'd probably still be annoyed with them. It's almost like they've become Flanders or something.
 

bomma_man

Member
Well, look at it this way, if you want to feel more optimistic about it at least: Microsoft trying to cater to a wider net of entertainment is actually making gaming seem more mature than it is. In other words, I can watch Casablanca on my 360. I can watch the Twilight Zone on my 360. I can listen to Bach on my 360. I can do things that are actually catered for someone around my age and maturity level. Sure, none of them are gaming related and yeah, maybe trying to throw these wide nets is distracting to Microsoft as a publisher, but, let's be honest, if they weren't concentrating on this multimedia thing, they'd be pushing out more 12 year old wet-dreams.

The issue, at least to me, with this industry, isn't that there isn't enough quantity, so I wasn't nearly as offended by Microsoft's outing as everyone else here. Was it good? No. And I totally see where GAF and Edge are coming from. Beyond certainly is somewhat more mature and experimental than other outings in this industry, but my god, it's 2012 and that's considered mature? Man, we've gone nowhere. It's depressing.

No one makes games for people that aren't 8-30 year old males so they're trying to sell consoles based on their media capabilities. Makes sense actually.
 

Mudkips

Banned
E3: Come for the megatons, stay for the meltdowns.

You kids don't know what you want. That's why you're still kids, 'cause you're stupid. Just tell me what's wrong with the freakin' conference!

MGDCp.png
 
Say what you will about Microsoft's presser, but they know what makes the mainstream tick.

Myself, I had no interest i anything they showed. But looking at it with an outside perspective, they were right on the mark.
 
D

Deleted member 81567

Unconfirmed Member
There was more hardcore titles than you guys think. They just all sucked/were expected. Microsoft's 09 conference was amazing.
 
This conference wasn't FOR US.
As we went through with Nintendo's E3 2007/2008 conference. There are times and places to anounce and devote tons of attention to these products. However, E3 is a major event for Hardcore gamers and most gamers are paying attention to your conference not casual press/casual gamers. It's not only a let down for gamers but it is marketing to the wrong audience. No one goes to Comic Con to anounce a Rom Com because the audience isn't there for it and it's simply absurd. Likewise you don't go to E3 and advertise and spend lots of money marketing products to an uninterested crowd. There is a right time and place for everything. Focusing almost entirely on the non-gaming stuff is a mistake.

Luckily for MS they actually have good 3rd party support so they can get away with it better unlike Nintendo.
 

markot

Banned
Whats microsoft going to do when tvs can do most of the 'extras' xbox does for free >.<?

I mean, people buy the console for teh games, the other stuff is just extra...
 
As we went through with Nintendo's E3 2007/2008 conference. There are times and places to anounce and devote tons of attention to these products. However, E3 is a major event for Hardcore gamers and most gamers are paying attention to your conference not casual press/casual gamers. It's not only a let down for gamers but it is marketing to the wrong audience. No one goes to Comic Con to anounce a Rom Com because the audience isn't there for it and it's simply absurd. Likewise you don't go to E3 and advertise and spend lots of money marketing products to an uninterested crowd. There is a right time and place for everything. Focusing almost entirely on the non-gaming stuff is a mistake.

Luckily for MS they actually have good 3rd party support so they can get away with it better unlike Nintendo.
I agree, I was being sarcastic with that comment because I feel like this comic is what a lot of arguments boil down too.
 

Sydle

Member
As we went through with Nintendo's E3 2007/2008 conference. There are times and places to anounce and devote tons of attention to these products. However, E3 is a major event for Hardcore gamers and most gamers are paying attention to your conference not casual press/casual gamers. It's not only a let down for gamers but it is marketing to the wrong audience. No one goes to Comic Con to anounce a Rom Com because the audience isn't there for it and it's simply absurd. Likewise you don't go to E3 and advertise and spend lots of money marketing products to an uninterested crowd. There is a right time and place for everything. Focusing almost entirely on the non-gaming stuff is a mistake.

Luckily for MS they actually have good 3rd party support so they can get away with it better unlike Nintendo.

Except it's not just for gamers. It's for retailers, publishers, and developers of all entertainment content, too. Microsoft has to show them what's coming next in their strategy, and MS is clearly on about being a multimedia box and 3 screens and cloud. They've been consistent in those regards and it seems to be paying off.

And E3 doesn't impact game sales to gamers at all. Not one fucking bit.
 
T

thepotatoman

Unconfirmed Member
We are at the 360's 4th Halo game, 4th Gears game, and 4th Forza game developed on the same exact hardware since Halo 3 on September 25, 2007, less than 5 years ago. I don't know how anyone can't feel some franchise fatigue after all that. The third party multi-platforms all have the same exact problem too.

It would all go over a lot better if we had signs that microsoft will try a new IP some point soon by like being in EA's place and taking control of Big Huge Games during the fire sale, but watching that conference feels like all we will see for the forseeable future is more games like that.

I've had to grow to accept that first party no longer matters, but even third party is having the same troubles right now when it comes to Xbox. I've also gotten over the loop of "kinect doesn't interest me so i don't care about kinect games" and "kinect games don't interest me so i don't care about kinect" and steel batalion and Matter could have saved things, but we barely saw anything there either.
 
Because Spike wants to show coverage.

E3 is about showing publishers, retailers, and developers what they have coming up as well. It's not just about impressing gamers so they can discuss it on fucking message boards.

Yeap publishers, retailers and developers really give a fuck about an NHL app and a Nike Fitness Game. Microsoft has moved away from trying to sell games to trying to sell their console which is why the conference is boring and mediocre for those of us that already have one.
 
Huh, it seems to line up in my mind.... almost as if they were both following a formula to reach the largest audience....

Flagship AAA Games
SONY: Last of Us
MS: Halo 4

Follow-ups to major franchises
SONY: GOW Ascension
MS: GOW Judgment

Party Games
SONY: Battle Royal
MS: Dance Central 3

Experimental games
SONY: Beyond
MS: Fable Journey

Non gaming features
SONY: Wonderbook
MS: Sports

Integration
SONY: Playstation Mobile
MS: Smart Glass

Exclusive DLC
SONY: Assassin's Creed 3
MS: COD, Splinter Cell, TR
 

Sydle

Member
Yeap publishers, retailers and developers really give a fuck about an NHL app and a Nike Fitness Game. Microsoft has moved away from trying to sell games to trying to sell their console which is why the conference is boring and mediocre for those of us that already have one.

Not just game publishers, retailers, and developers. There are other types of media creators, distributors, etc. that MS is trying to lure to their platform and keep them investing in it. : p

The argument that MS should just focus on games is completely nonsensical. That would fly in the face of their corporate strategy. dealwithit.gif
 

markot

Banned
E3 isnt about publishers, developers or retailers... they all get private showings, have private shows, get information alot sooner than anyone does at e3... e3 is about the press... about building a buzzzzzzzzzzz. And 95% of that press is gamerly.
 
I think Microsoft is getting too arrogant. The problem is Sony kinda cool, but they don't have their shit together.

I think next gen is MS's to lose which is kinda annoying.
 
Except it's not just for gamers. It's for retailers, publishers, and developers of all entertainment content, too. Microsoft has to show them what's coming next in their strategy, and MS is clearly on about being a multimedia box and 3 screens and cloud. They've been consistent in those regards and it seems to be paying off.

And E3 doesn't impact game sales to gamers at all. Not one fucking bit.

We have plenty of other conferences and events for this such as GDC(Game Developer Conference), retailer meetings occur often throughout the year, Investors meetings, and a lot of developer/publisher interaction is behind closed doors. There are plenty of other events that go around all year as well. E3 is a time for consumers and journalists. E3 is what Comic Con is to Comic book fans.
 
Not just game publishers, retailers, and developers. There are other types of media creators, distributors, etc. that MS is trying to lure to their platform and keep them investing in it. : p

The argument that MS should just focus on games is completely nonsensical. That would fly in the face of their corporate strategy. dealwithit.gif

Yeah they couldn't possibly have two conferences. NOBODY would do that.
 

Represent.

Represent(ative) of bad opinions
The conference was one of the worst things I've ever seen. Fucking Usher performance used as filler, FFS. Just embarrassing.
 
Honestly, MS didn't show games GAF likes. They showed games that your average gamer likes.

CoD, Halo, Madden, Fifa, Gears, etc. Plus they added the NBA and NHL.

Sony started their conference with a game that's an emotional journey about death.


Sony is a cool company but MS is clearing showing what the majority of gamers want to see.
 

Sydle

Member
We have plenty of other conferences and events for this such as GDC(Game Developer Conference), retailer meetings occur often throughout the year, Investors meetings, and a lot of developer/publisher interaction is behind closed doors. There are plenty of other events that go around all year as well. E3 is a time for consumers and journalists. E3 is what Comic Con is to Comic book fans.

No. E3 is the biggest conference in the industry in the games space and it is clearly not just about games any more. I suppose you could blame MS for pushing it in that direction, but it's only because Sony failed to do so themselves.

E3 is the conference with the most coverage and the most attendance. It's the buzz of the year. You don't waste that air time on just games if you're telling everyone your strategy is bigger than that.
 

CLEEK

Member
Nintendo has 2 platforms to support. Big difference.

No, not really. They could easily have had separate services and games conferences. Except they couldn't, as they didn't have enough games to showcase. Unless they roped in such AAA acts like Black Eyed Peas to play a complete set of songs between each game.
 
I think Microsoft is getting too arrogant. The problem is Sony kinda cool, but they don't have their shit together.

I think next gen is MS's to lose which is kinda annoying.
I think it depends on how much Americans follow brand loyalty. IMO, Microsoft won it this generation just because Nintendo blew it with the graphics and Sony blew it with the pricing. It was the good option for people who wanted new stuff at a reasonable price. Next gen, that likely won't be the case, but how badly will people want Halo 5?
 

Sydle

Member
No, not really. They could easily have had separate services and games conferences. Except they couldn't, as they didn't have enough games to showcase. Unless they roped in such AAA acts like Black Eyed Peas to play a complete set of songs between each game.

That sounds like a terrible idea for an integrated platform.
 
I think it depends on how much Americans follow brand loyalty. IMO, Microsoft won it this generation just because Nintendo blew it with the graphics and Sony blew it with the pricing. It was the good option for people who wanted new stuff at a reasonable price. Next gen, that likely won't be the case, but how badly will people want Halo 5?

I'll quote myself (sorry):


Honestly, MS didn't show games GAF likes. They showed games that your average gamer likes.

CoD, Halo, Madden, Fifa, Gears, etc. Plus they added the NBA and NHL.

Sony started their conference with a game that's an emotional journey about death.


Sony is a cool company but MS is clearing showing what the majority of gamers want to see.


I think MS's conference sucked, but it's native to think it wasn't more appealing than Sony's conference to most gamers. The presentation was slicker too.

Right now MS is positioning themselves better than Sony. And what they're doing kinda sucks for GAF.
 

Htown

STOP SHITTING ON MY MOTHER'S HEADSTONE
it's maybe the most depressing E3 conference I've ever seen.

Even when they were showing games, they were showing lame, everybody's-seen-this-already nonsense like Call of Duty and Tomb Raider>Uncharted>Tomb Raider.

I did like the Halo stuff, but I can't decide whether it's because that game looks good, or because it felt very much like Metroid Prime in that demo.
 

Soul_Pie

Member
Microsoft is really resting on their laurels with the 360. No glimpse or hint of the new console, a couple of fairly tired exclusives in Halo and Forza, (mind you Halo does look very good imo) a lot of reliance on third party to carry the load. If the next console isn't coming out until 2013 then I get the feeling there's a lot of people who might start looking elsewhere ie WiiU or PC because the 360 is a very tired piece of hardware at this stage.

I always thought E3 was about getting consumers, whatever the demographic excited about the future of the company and what it had to offer. So far Microsoft has shown little in the way of what their vision will be.

Maybe it's just a reflection of where the industry is at, there seems to be quite a bit of stagnation, not many risks being taken, talk of gaming development not being sustainable. Sony was exactly the same really, if I'm to be honest, I think it's just the environment of console games at the moment, it just seems uncertain.
 

Violet_0

Banned
"Sony started their conference with a game that's an emotional journey about death."

seriously, what? It looked more like a B action movie in which the protagonist uses superpowers.
 
microsoft was never going to deliver because they just can't, they don't have strong franchises to hype gamers with and I think most of us are here for the games, so it was a lost battle since the beginning and it will always be.

In that sense, I never expected MS's conference to have any impact in my gaming life and I am not sure why anyone would, honestly.

Yea, it's too bad they didn't stick with some of their internal studios they had back in the OG Xbox era.

Xbox has Halo, Fable, Forza and Gears of War(and it's not even their franchise really).
 
"Sony started their conference with a game that's an emotional journey about death."

seriously, what? It looked more like a B action movie in which the protagonist uses superpowers.

I don't know, wasn't Cage rambling on about how the game discovers the afterlife? Then we were shown some really awkward interrogation.


I'm still going to buy it.
 

royalan

Member
I dunno...I actually tend to enjoy Microsoft's conferences. Sure, there aren't always very many megatons, but one thing Microsoft does better than their competition is give a general and enticing view of the range of products and services coming to their system. Sure, sometimes that means they spend a lot of time on things you're not interested in, and maybe they did go a little overboard on the non-gaming stuff this year, but I always leave Microsoft's E3 conferences with a good view of their roadmap for the next year or so, and it's usually packed with games. Honestly, I wish Nintendo took a page from their book on that, instead of being so focused on highlighting specific experiences that they leave entire games out of their show (poor Xenoblade).

I mean, people were saying Nintendo won E3 last year for the orchestra alone, and how is that any better?
 

subversus

I've done nothing with my life except eat and fap
Then, suddenly: “Do you love hockey? Of course, right?” We don’t, as it happens, but that didn’t stop a lot of hockey from appearing on the giant screen. That’s the modern notion of choice right there.

I laughed.
 
D

Deleted member 1235

Unconfirmed Member
I actually liked the xbox glass thing. I like that sort of thing and seeing how microsoft is attempting to take on apple with their different strategy regarding tablets and device convergence.

I thought that it may not have belonged at E3 though. they could have done that at an MS event or something.

Also, i've been bored to tears by the games so far for everything. tried to watch EA conference and felt like sitting through 'here's army shooter type x, watch while we snipe guys through a wall for 10 minutes' then have to watch that again for another 10 minutes when the next battleduty 5 pack rolled out.

Did get a chuckle when I think it was COD actually used the headline 'BUY MORE'
 
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