Well, look at it this way, if you want to feel more optimistic about it at least: Microsoft trying to cater to a wider net of entertainment is actually making gaming seem more mature than it is. In other words, I can watch Casablanca on my 360. I can watch the Twilight Zone on my 360. I can listen to Bach on my 360. I can do things that are actually catered for someone around my age and maturity level. Sure, none of them are gaming related and yeah, maybe trying to throw these wide nets is distracting to Microsoft as a publisher, but, let's be honest, if they weren't concentrating on this multimedia thing, they'd be pushing out more 12 year old wet-dreams.
The issue, at least to me, with this industry, isn't that there isn't enough quantity, so I wasn't nearly as offended by Microsoft's outing as everyone else here. Was it good? No. And I totally see where GAF and Edge are coming from. Beyond certainly is somewhat more mature and experimental than other outings in this industry, but my god, it's 2012 and that's considered mature? Man, we've gone nowhere. It's depressing.