How is it anti consumer? Is it anti consumer if I don't basically turn over and let people ass rape me?!? Look, movies have the same thing...they are a different medium but that doesn't matter to this argument. In essence, there is theatrical run, home video, cable, network, and then shit like airplanes. If a consumer wants to watch a movie for free, he will wait till it's on NBC. That's not anti-consumer, it's just fair. If you want it sooner, you pay 10 bucks at the movies. If you are willing to wait, you pay a bit less and rent a dvd for 4 bucks. Why would games doing this be anti consumer but not movies?