Emily Rogers: Why you should be excited about NX’s software output

SkeptiMism said:
Anyway, personally I'm slightly excited to see what they'll have in store for NX, but not that much. I'd like to think Nintendo manages to handle things better this time around, but we'll see.
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georly said:
This is how everyone should be right now (though levels of excitement should vary - just no one should overblow it).
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I can't relate at all. I'm very excited for the NX reveal on a personal level because Nintendo makes the best games by far, and their output this gen has been stellar.

I mean, Nintendo couldn't have handled the task of making an online shooter any better than they did with Splatoon. Who knew local multiplayer could work and be fun in the context of 3D Mario, but they managed to find a way. So many gaming franchises messed up the transition to 3D but somehow they made all the right calls regarding Pokemon. How they capitalized on the anti-gravity mechanic with unreal course designs in Mario Kart 8.

I don't know if you guys take these things for granted, or perhaps you're not interested in Nintendo games that much. For me they're game design geniuses that brought us so much this gen, I still haven't digested everything because I haven't finished playing all the games yet.
 
Neoxon said:
Which would be a terrible decision since it would...
  1. Overstuff their E3 presentation, whatever form it takes.
  2. Not give enough time to market the device(s).
  3. Leave Nintendo open to being overshadowed by the competition.
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I think whether or not we see the NX before E3 depends entirely on one factor: How many games do they have ready to show at E3? That will determine whether they need to space out announcements or pad their Direct.
 
MuchoMalo said:
They'll give a reveal timeframe and a launch year.

Also, our departed friend says that the "NX NDA" (lol wtf) ends on Sunday, so everything is on the line for him now. And he seems so salty on Twitter too.
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Well, atleast we have a date when we can debunk or confirm that he has sources inside the industry.
 
The Maverick said:
I can't believe it's about to hit May with no info on a system that should be released this year. Insane.
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Getting this close to E3 without any significant leak is really impressive.
Kudos to their team. They've handled this like pros.

The longer they wait, the harder it will get so they better hurry up to reveal that thing before someone else eats their lunch lol :P
 
Neoxon said:
There's the PS4K & VR to consider, with the former being from the industry leader right now & the latter being the hotness. Plenty of room for Nintendo to get upstaged at E3.
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For all we know, VR might be a more appealing gimmick than what the NX will have to offer. It's kind of unfortunate to launch mid-gen, and yet still compete with a new hardware launch. Even with your new ideas, the other guy is launching a new idea as well so you may not have that advantage.
 
Neoxon said:
There's the PS4K & VR to consider, with the former being from the industry leader right now & the latter being the hotness. Plenty of room for Nintendo to get upstaged at E3.
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I'm not doubting there is room, but to me I think it's extremely small.

I do want to add that I may have a bias since I'm very negative on the PS4K. So do what you want with that
 
Neoxon said:
There's the PS4K & VR to consider, with the former being from the industry leader right now & the latter being the hotness. Plenty of room for Nintendo to get upstaged at E3.
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Why would a faster PS4 and 4K upstage a new console? There are already like 10 ways to buy a VR now we know what VR is.
 
Neoxon said:
Which would be a terrible decision since it would...
  1. Overstuff their E3 presentation, whatever form it takes.
  2. Not give enough time to market the device(s).
  3. Leave Nintendo open to being overshadowed by the competition.
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Haven't console been unveiled at E3 for years? How come it's suddenly a problem? Not to mention point 2 is completely moot, because even if they were to announce it before E3 they wouldn't do any marketing between then and E3, nor does E3 itself count as actual marketing, aside from general exposure. Number 3 I'm not even sure how you arrive at
 
UnemployedVillain said:
Haven't console been unveiled at E3 for years? How come it's suddenly a problem? Not to mention point 2 is completely moot, because even if they were to announce it before E3 they wouldn't do any marketing between then and E3, nor does E3 itself count as actual marketing, aside from general exposure. Number 3 I'm not even sure how you arrive at
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Neither PS4 nor XB1 were revealed at E3.

Since Nintendo goes last on the E3 conference schedule they should announce NX before E3 so that third parties can announce games for the platform at their conferences and in their press releases.
 
Mihael Mello Keehl said:
Why would a faster PS4 and 4K upstage a new console? There are already like 10 ways to buy a VR now we know what VR is.
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Because the PS4 is the current leader in the console market, & a more powerful version with 4K Blu-Ray support can easily make headlines. As for VR, PSVR specifically is probably the most affordable way into the VR market, so all eyes are on Sony in this regard as well.
 
UnemployedVillain said:
Haven't console been unveiled at E3 for years? How come it's suddenly a problem? Not to mention point 2 is completely moot, because even if they were to announce it before E3 they wouldn't do any marketing between then and E3, nor does E3 itself count as actual marketing, aside from general exposure. Number 3 I'm not even sure how you arrive at
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You are correct about console reveals at E3. But in recent years, separate reveals for the console allow the company to go into specific details of the platform that couldn't be done during an E3 presentation. As a result, E3 can be all about the games, which helps with the pacing. In Nintendo's case, it's entirely possible that Nintendo could stick with their typical Digital Event format. And given that Nintendo usually goes up right before the show floor opens on Tuesday, they're already cutting it close as it is.
 
MuchoMalo said:
Speaking of Reddit, this thread give a very good point that's a pretty strong indication that Iwata planned a 2016 launch from the start. An announcement of some sort is definitely imminent, I wager.
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It's a good point (a good reminder at least), but this shouldn't be taken for granted.
Stuff happens during development, and they can be late and cause a delay.

And even if that's more unlikely, that's something Kimishima have a hand on, he can decide for any valid reason to delay the launch, and don't follow Iwata's now fairly old roadmap.
 
I'm trying to follow today's info from our dearly departed friend. Where did the 4/25 please join us for a special presentation come from? Was that part a joke? And if so, was the part about NDA ending su day meant to be true?
 
maxcriden said:
I'm trying to follow today's info from our dearly departed friend. Where did the 4/25 please join us for a special presentation come from? Was that part a joke? And if so, was the part about NDA ending su day meant to be true?
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My understanding was that the "message" was fake, but the "idea" behind it is "real"?

Like, since the NDA is ending on Monday (according to him), we should expect Nintendo to make an announcement then.

It doesn't make much sense though... wish someone else could confirm the NDA thing but that sounds kind of weird.
 
Mihael Mello Keehl said:
Possibly, but I expect Nintendo to do the same lol


I expect sony best announcement this year will be Crash exclusive
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Well Nintendo usually looks at E3 to announce games coming within 12-18 months. Games like Zelda and Smash(I think) tend to break that mold. They don't really announce games knowing they are more than 2 years away, ya know?

Also, if Sony delivers a Crash game...I'll be so hyped for that. lmao.
 
Unless the PS4K has some unknown gimmick, I doubt it will overshadow anything. We already know a lot about it, including specs, so it shouldn't garner the center of the attention.
 
Ansatz said:
I don't know if you guys take these things for granted, or perhaps you're not interested in Nintendo games that much. For me they're game design geniuses that brought us so much this gen, I still haven't digested everything because I haven't finished playing all the games yet.
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This! I couldn't have said it myself. I hope that the speed of what they are putting out software at doesn't affect the quality.
 
Neoxon said:
Which would be a terrible decision since it would...
  1. Overstuff their E3 presentation, whatever form it takes.
  2. Not give enough time to market the device(s).
  3. Leave Nintendo open to being overshadowed by the competition.
Click to expand...

Their E3 presentation will be fine, but what they should focus on doing is making sure Wii U & 3DS release don't bog anything down. Hell, If I were in charge, I'd make sure that there was a pre-E3 Direct focusing on those games. I'd end the show with a small Zelda teaser promoting their proper E3 event. They can start the show with Zelda which is a good lead in to NX talks.

From my experience, the real marketing push with commercials and other stuff doesn't really come until about 2 months before the thing releases. That's not to say they should stay silent, no, they should try to get the NX into the hands of general consumers as often as possible. They should work with Best Buy again, and do something stuff with the Nintendo World store. The most important thing is to make sure that people are talking about Nintendo every month until release. It's easy to do and I have some ideas, but that would require a post far longer than this one.

As for being overshadowed, that's always going to be a possibility. There's nothing that they can do, but attempt to prevent that by keeping the buzz going.

Basically, what I'm saying is that the timeframe is fine, but they have to be smart about it.
 
udivision said:
My understanding was that the "message" was fake, but the "idea" behind it is "real"?

Like, since the NDA is ending on Monday (according to him), we should expect Nintendo to make an announcement then.

It doesn't make much sense though... wish someone else could confirm the NDA thing but that sounds kind of weird.
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What NDA? For developers?
 
jnWake said:
Unless the PS4K has some unknown gimmick, I doubt it will overshadow anything. We already know a lot about it, including specs, so it shouldn't garner the center of the attention.
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I think you're right... but...

What's the most important part of a hardware reveal? Depending on the "gimmick" it might be the gimmick. But maybe it's the games too?

I think the only chance the PS4K has of garnering more attention is if the games they announce are more interesting than what Nintendo can show off.


Tom Nook Sawyer said:
What NDA? For developers?
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Y-y'know, the one for NX.

Yeah I have no clue what he means... didn't go back far enough maybe.
 
Not sure why we're so excited about e3. They pushed Metroid Federation Force to late summer for a reason: it's all they got for the conference guys.


Thats right. I'm setting my bar that low. Come at me Nintendo.
 
GustyGardens said:
Hell, If I were in charge, I'd make sure that there was a pre-E3 Direct focusing on those games. I'd end the show with a small Zelda teaser promoting their proper E3 event. They can start the show with Zelda which is a good lead in to NX talks.
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100% agree. I'd do a console reveal next week. No games, just the console and the concept. Then a week after I would announce a direct that focuses on closing out the 3DS and Wii U library. I'd end it with a Zelda U/NX teaser and open E3 with Zelda and Mario. Oh man, it'd be perfect.
 
udivision said:
My understanding was that the "message" was fake, but the "idea" behind it is "real"?

Like, since the NDA is ending on Monday (according to him), we should expect Nintendo to make an announcement then.

It doesn't make much sense though... wish someone else could confirm the NDA thing but that sounds kind of weird.
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You won't hear anybody under the NDA saying that it will end at a specific time.
But this is a rumor I MAYBE believe. That at least SOMETHING will happen in the next few days. On the other hand were 10K's "sources" not the best...
 
There isn't "an NDA" ending on Monday which will allow anyone to share any info. That's just nonsense.

There may be a teensy but of info next week, but it will come from Nintendo and it will be nothing more than a confirmation that they will talk NX at e3.
 
GustyGardens said:
Their E3 presentation will be fine, but what they should focus on doing is making sure Wii U & 3DS release don't bog anything down. Hell, If I were in charge, I'd make sure that there was a pre-E3 Direct focusing on those games. I'd end the show with a small Zelda teaser promoting their proper E3 event. They can start the show with Zelda which is a good lead in to NX talks.

From my experience, the real marketing push with commercials and other stuff doesn't really come until about 2 months before the thing releases. That's not to say they should stay silent, no, they should try to get the NX into the hands of general consumers as often as possible. They should work with Best Buy again, and do something stuff with the Nintendo World store. The most important thing is to make sure that people are talking about Nintendo every month until release. It's easy to do and I have some ideas, but that would require a post far longer than this one.

As for being overshadowed, that's always going to be a possibility. There's nothing that they can do, but attempt to prevent that by keeping the buzz going.

Basically, what I'm saying is that the timeframe is fine, but they have to be smart about it.
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  • But games like Pokémon Sun/Moon, which are 3DS-exclusives, will probably warrant time during the main presentation (plus I'm not too sure if Game Freak & The Pokémon Company would take kindly to being pushed aside to a Mini-Direct instead of the main presentation). That kind makes thing awkward since, despite the fact that the 3DS is starting to wind down, it's still getting a decent amount of games this year. That being said, it's also about time management. Like I said earlier, Nintendo's E3 presentations are usually right before the opening of the show floor on Tuesday, which doesn't leave a lot of time for Nintendo to drag things out (especially if they stick with the Digital Event format).
  • You brought up two things that help the argument for Nintendo revealing the platform ahead of E3. One is to get conversations started, something that has to build up momentum over time. The other being the Best Buy demonstrations, something that they should do but can't afford to have leaks from. Revealing the NX Platform ahead of time would prevent both potential problems.
  • Nintendo preventing themselves from being upstaged is simple, reveal the device(s) on your own terms at an event where the spotlight is squarely on you. This leaves minimal room for anyone to upstage Nintendo, which leaves them with more room for error at E3.
 
Neoxon said:
  • But games like Pokémon Sun/Moon, which are 3DS-exclusives, will probably warrant time during the main presentation (plus I'm not too sure if Game Freak & The Pokémon Company would take kindly to being pushed aside to a Mini-Direct instead of the main presentation). That kind makes thing awkward since, despite the fact that the 3DS is starting to wind down, it's still getting a decent amount of games this year. That being said, it's also about time management. Like I said earlier, Nintendo's E3 presentations are usually right before the opening of the show floor on Tuesday, which doesn't leave a lot of time for Nintendo to drag things out (especially if they stick with the Digital Event format).
  • You brought up two things that help the argument for Nintendo revealing the platform ahead of E3. One is to get conversations started, something that has to build up momentum over time. The other being the Best Buy demonstrations, something that they should do but can't afford to have leaks from. Revealing the NX Platform ahead of time would prevent both potential problems.
  • Nintendo preventing themselves from being upstaged is simple, reveal the device(s) on your own terms at an event where the spotlight is squarely on you. This leaves minimal room for anyone to upstage Nintendo, which leaves them with more room for error at E3.
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Yeah, I was thinking about Pokemon because, you're right, it's an issue. A Pokemon direct is my first go-to, but you're going to want something at E3. As I mentioned in the original post, it's cool to have games from those consoles at the main conference, but you can't have it bog down with smaller games or games we know tons about already.

As for announcing ahead of E3, I agree with that to extent. I don't think they should do anything too far beyond a press release, name and launch window, though. There's about a month between now and E3, give or take a week. You really don't want to show all your cards before then, mostly because there's a huge media presence at E3. You also can't have a Nintendo only event before E3 because most of the press already have their E3 stuff booked and paid. You also can't really do a public NX hands on event until after E3 for similar reasons. Best Buy & Nintendo World Store events should happen the weekend of E3, with an announcement of the events at their press conference.

They're definitely going to have media only events following E3 where they'll go in-depth, but again - scheduling something around E3 at this point in time is a bad move. Most media outlets are in the process of booking appointments.

Because they chose not to announce this thing at the beginning of the year, their plans for the next month have to be limited.
 
GustyGardens said:
Yeah, I was thinking about Pokemon because, you're right, it's an issue. A Pokemon direct is my first go-to, but you're going to want something at E3. As I mentioned in the original post, it's cool to have games from those consoles at the main conference, but you can't have it bog down with smaller games or games we know tons about already.

As for announcing ahead of E3, I agree with that to extent. I don't think they should do anything too far beyond a press release, name and launch window, though. There's about a month between now and E3, give or take a week. You really don't want to show all your cards before then, mostly because there's a huge media presence at E3. You also can't have a Nintendo only event before E3 because most of the press already have their E3 stuff booked and paid. You also can't really do a public NX hands on event until after E3 for similar reasons. Best Buy & Nintendo World Store events should happen the weekend of E3, with an announcement of the events at their press conference.

They're definitely going to have media only events following E3 where they'll go in-depth, but again - scheduling something around E3 at this point in time is a bad move. Most media outlets are in the process of booking appointments.

Because they chose not to announce this thing at the beginning of the year, their plans for the next month have to be limited.
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As far as booking goes, who says that it has to be a press conference (for either E3 or beforehand)? And even if it was a press conference, that didn't stop Microsoft from revealing the Xbox One a month in advance. Nintendo could easily do an NX Platform Reveal Direct, with first impressions afterwards from the press behind closed doors.

Back to Pokémon Sun/Moon, those games are in an awkward situation. They're 3DS-exclusives that we don't know a whole lot about, so revealing a ton of info at E3 makes sense. But at the same time, by virtue of being 3DS-exclusives, they aren't a big deal compared to the NX device(s).
 
Why are people still taking anything 10k says seriously again?

Did people forget this is the guy who ripped off rumors and presented them as his own, while also posting other rumors without vetting sources?
 
Tom Nook Sawyer said:
Why are people still taking anything 10k says seriously again?

Did people forget this is the guy who ripped off rumors and presented them as his own, while also posting other rumors without vetting sources?
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Seriously. Why is this even a topic of conversation?
 
Neoxon said:
As far as booking goes, who says that it has to be a press conference (for either E3 or beforehand)? And even if it was a press conference, that didn't stop Microsoft from revealing the Xbox One a month in advance. Nintendo could easily do an NX Platform Reveal Direct, with first impressions afterwards from the press behind closed doors.

Back to Pokémon Sun/Moon, those games are in an awkward situation. They're 3DS-exclusives that we don't know a whole lot about, so revealing a ton of info at E3 makes sense. But at the same time, by virtue of being 3DS-exclusives, they aren't a big deal compared to the NX device(s).
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They could definitely do that, and the first iteration of my first post suggested the talk about the console and a game or two in a Direct airing some time in May. This way, E3's main focus would be games, but my mind goes back to the E3 event being bogged down. I suppose you could have two events, but that seems like its too much too quickly. It's really hard to give real marketing advice when I don't know everything Nintendo has to announce, and what games they want to talk about.

My main reasoning behind going with E3 to show off the NX, instead of pre-E3, is mostly media related. E3 is a huge event and gets the most press, and while I have no doubt that a new Nintendo console would get lots of coverage whenever it was announced, the spectacle of E3 is hard to pass up. It makes a bigger deal out of an already big deal.

The Pokemon issue also goes back to not knowing everything. For all we know, the NX can play 3DS games, and that would make Sun/Moon at the main event make a lot more sense.

The thing with setting up all of these events, and marketing in general, is that sometimes companies are really stubborn and already have ideas about what they want.
 
GustyGardens said:
They could definitely do that, and the first iteration of my first post suggested the talk about the console and a game or two in a Direct airing some time in May. This way, E3's main focus would be games, but my mind goes back to the E3 event being bogged down. I suppose you could have two events, but that seems like its too much too quickly. It's really hard to give real marketing advice when I don't know everything Nintendo has to announce, and what games they want to talk about.

My main reasoning behind going with E3 to show off the NX, instead of pre-E3, is mostly media related. E3 is a huge event and gets the most press, and while I have no doubt that a new Nintendo console would get lots of coverage whenever it was announced, the spectacle of E3 is hard to pass up. It makes a bigger deal out of an already big deal.

The Pokemon issue also goes back to not knowing everything. For all we know, the NX can play 3DS games, and that would make Sun/Moon at the main event make a lot more sense.

The thing with setting up all of these events, and marketing in general, is that sometimes companies are really stubborn and already have ideas about what they want.
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The spectacle factor would be irrelevant if Nintendo goes with a Digital Event (a factor that we don't know for sure right now). And again, Microsoft was able to get away with two events a month apart from each other, & it did help a decent bit with the pacing of their E3 presentation that year.

As for Pokémon, unless the NX Handheld has two screens, I don't have my hopes up for 3DS BC.
 
Grief.exe said:
Irrelevant, they have a duty to their stockholders and employees to preserve as high a percentage of profits as possible every quarter.
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Are Nintendo ending production of Wii U's this year though? Can they rely on the shipped but not sold consoles out there for a year after ending production, to keep them profitable and keep stockholders happy?
 
Grief.exe said:
Irrelevant, they have a duty to their stockholders and employees to preserve as high a percentage of profits as possible every quarter.
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lol last time around they unveiled the wii u fucking 16 months before launch

and that was during their most successful console gen ever

I think they'll be fine if they show off NX next week and risk offending the 10 people who still plan to buy a wii u
 
MDave said:
Are Nintendo ending production of Wii U's this year though? Can they rely on the shipped but not sold consoles out there for a year after ending production, to keep them profitable and keep stockholders happy?
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It's possible, but announcing an announcement would objectively canabalize sales over that period of time. What percentage of the whole is up for debate.

They won't announce until their marketing, supply chain, and, most likely, pre-orders are fully in place. There is no reason to do that before, and you see it so rarely done across all industries.

Anth0ny said:
lol last time around they unveiled the wii u fucking 16 months before launch

and that was during their most successful console gen ever

I think they'll be fine if they show off NX next week and risk offending the 10 people who still plan to buy a wii u
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That's not what we are discussing in any capacity.
 
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