Europe Monthly Charts - October 2023: PS5 is up 143% yoy in October , Switch is 20% down yoy while Xbox is down 52% yoy

The point is that any European gamer or parent who's on the fence about buying a games console and visits retail store to check out both the Xbox and PS will immediately notice a huge difference in popularity between both consoles. When half of an aisle is filled with nothing but PS consoles, accessories and games and the Xbox section consists of just a few meager shelves, nobody is going to buy Xbox anymore because it's perfectly clear that brand is in trouble.

And there are plenty of people who visit stores to check out the games section even if they rarely buy a physical game because it's cheaper to buy online. I used to be one of them.

If the stores don't even stock them that alone is going to cause a ton of issues for Xbox.
 
Xbox brand is just not strong atm they can release a 10/10 game every month and it wont chnage. people have already settled in on their ecosystems already this gen. This won't chnage until the start of next gen where they show something to get people to get onbaord or sony screwing things up for themselves in a historic way.
 
How is it Phil's fault? Todd Howard was the lead on it. He dropped the ball, but he doesn't even seem to realize it. I.e. he thinks it was successful and will probably make the same awful choices when designing TES6.
It's the reverse Midas effect Phil has. I used to joke about it, but it turns out it's actually true.
 
Xbox brand is just not strong atm they can release a 10/10 game every month and it wont chnage. people have already settled in on their ecosystems already this gen. This won't chnage until the start of next gen where they show something to get people to get onbaord or sony screwing things up for themselves in a historic way.

Likely won't change even then. Most people won't want to give up the digital libraries they've built up over the past decade.
 
And still these kind of treads will show up...



Xbox is dead, long live Gamepass
 
Translation: "Good morning Yes, hello, I'm looking for an Xbox game."



Such is the retail situation in France.


WOW!!!! That's nuts! So much blue and red there. People need to keep in mind that the Xbox brand is over 20 years old. There's no excuse for this, other than plain incompetence.
 
PS5 +143% with a lackluster first party year.
Goes to say that a succesfull console does not only need exclusives to be a populair system. PS5 is the place to play this year and Sony put in the advertising effort to show it. All big games launch and run great on it and with these kind of sales no developer will ignore it for the rest of the generation. I feel there still are a lot's of PS4 owner just waiting out the early years before dropping 500 euro. So there are still more than 40mil easy PS5's to sell this generation.
 
I wonder what MS's near term plan is

Do they flood GamePass with free CoD and hope that sells consoles?

I don't think they can even add CoD until the Sony marketing is done. CoD 2023 was the last entry in the marketing deal

So they add CoD 2024 for free on GP?

All that will do is eat into their revenue.

The loss of PC and Xbox revenue for CoD would absolutely destroy ABK and the only way they could prevent that would be to drastically increase the price of GamePass.
 
Likely won't change even then. Most people won't want to give up the digital libraries they've built up over the past decade.
They need to have 2 must have exclusives at launch for next gen and announce play anywhere for all games. You buy a game can play it on xbox, pc or xcloud for free.

That's really the only chance I see them gaining ground. Unless sony does something stupid to really piss off their customers.
 
This is the article I mentioned about from Chris Dring


https://www.gamesindustry.biz/how-f...-speed-to-become-the-worlds-biggest-racing-ip

At first, I thought he was disingenuously comparing Forza Horizon and Forza Motorsports to Gran Turismo Sport, but Gran Turismo Sport hadn't been released yet by the time this article came out. So there hadn't been a release since 2013... Mind you GT6 still sold 5.2 million units on one platform that didn't play on PS4. There was no argument to be had that Forza was outselling GT at the time.
 
If you look on the UK Smyth's toys tore you can see every store has +15 Series X at £359 and PS5 at £369 is OOS nearly everywhere.
I know PS5 is clearance for new model but it's very telling.
 
That Starfield effect for Xbox.:messenger_tears_of_joy:

Imagine the sales decline without Starfield?

Trust me bro without Starfield Xbox would have been -500% YoY so it was absolutely a system seller.

Think About It GIF by Identity
 
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I think Sega is a nice fit for them. Complements and supplements them. There is also a lot of history there. Sonic partnering with Mario makes a lot of sense from a transmedia perspective.

I think sega would be a good fit for Sony too though.
I just don't see them adding too much value. My thoughts on it are:
  • The most valuable gaming part of the company is its Western operations that are focused on PC. These will add cost to the acquisition, but are of very little benefit to Nintendo
  • Sonic already sells well on Switch, I don't see Sonic exclusivity moving the needle in any meaningful way
  • Potentially Persona 6 exclusivity would be impactful so that is one benefit
  • I think Like A Dragon exclusivity would do more damage to the franchise than it would help Nintendo's sales
  • Nintendo has shown they can get SMT exclusivity without an acquisition
  • Outside of those franchises, Sega/Atlus doesn't really have a lot that is valuable right now. We'll have to see how Metaphor does
 
Does Xbox Gaming have an official EU division with a CEO? Maybe they need to approach things the way Sony used to and give each territory more autonomy.
How to use that autonomy if there is no money? When we see Nintendo having huge marketing campaigns and Sony do the same, hard to see what Xbox can do if they do not have the means to do that too. Some people have said on Gaf that the marketing budget of Xbox is down for some reason. I don't know for the US, but in Europe they are not trying very hard.
 
How to use that autonomy if there is no money? When we see Nintendo having huge marketing campaigns and Sony do the same, hard to see what Xbox can do if they do not have the means to do that too. Some people have said on Gaf that the marketing budget of Xbox is down for some reason. I don't know for the US, but in Europe they are not trying very hard.

I think they are caught in a bind. They've clearly got a lot of inventory laying around. At the same time, I suspect the Series X is far more costly to make than we suspect.

A couple of years ago Xbox were subsidising hardware by over $1b for the year while Sony announced the PS5 broke even or was making a slight profit.

From that leak we saw, it looks like they have parameters for the final cost of things and how subsidised they'll be.

Sony have managed to sell a console with a disc drive to 40m+ people whereas the vast majority of Xboxes are the Series S. Xbox really can't afford to cut off the physical market as it is large in a lot of territories and especially ones they are chasing.

Sony's new console will still have the option of physical and I suspect the Pro will too.

Marketing has got to be all over the place. How do you position a box with no exclusive content? How do you position a box where you'd planned to drop the physical format? How do you position a box with games that haven't resonated?

There is an elegance and thoughtfulness to Sony's approach that is lacking from Xbox. They've made their bed and now have to lie in it. Day by day they are losing out in sales which will ultimately harm their subscription ambitions for consoles.

There was definitely some arrogance from Xbox at the start of gen. They've done a lot of talking with very little impact whereas Sony appear stoic and only speak when they want to.
 
I just don't see them adding too much value. My thoughts on it are:
  • The most valuable gaming part of the company is its Western operations that are focused on PC. These will add cost to the acquisition, but are of very little benefit to Nintendo
  • Sonic already sells well on Switch, I don't see Sonic exclusivity moving the needle in any meaningful way
  • Potentially Persona 6 exclusivity would be impactful so that is one benefit
  • I think Like A Dragon exclusivity would do more damage to the franchise than it would help Nintendo's sales
  • Nintendo has shown they can get SMT exclusivity without an acquisition
  • Outside of those franchises, Sega/Atlus doesn't really have a lot that is valuable right now. We'll have to see how Metaphor does

  • Eventually, Nintendo will probably need to embrace an element of PC and non-console gaming
  • Sonic sells well on Switch, but the marketing of Sonic as a Nintendo character would take him to new heights
  • You could make an argument that exclusivity doesn't help any franchise's sales
  • We're racing towards a platform-agnostic future. In that future companies will need as much IP as they can muster
 
Xbox fans cannot accept this reality and that is why their mental health is in danger.


These guys have really lost their minds, so much nonsense.

How is playstation inflating ps5 numbers when ps portal is gonna be tracked seperatley?

Not even gonna bother talking about the other points, sheesh.

Wish these narrative into existence i guess.
 
  • Eventually, Nintendo will probably need to embrace an element of PC and non-console gaming
  • Sonic sells well on Switch, but the marketing of Sonic as a Nintendo character would take him to new heights
  • You could make an argument that exclusivity doesn't help any franchise's sales
  • We're racing towards a platform-agnostic future. In that future companies will need as much IP as they can muster
So far I see 0 indication that Nintnedo need to go platform agnostic or embrace PC gaming. Their focus on their own platform is why they are one of if not the most profitable companies in gaming. I agree that strength of IP is important, but the strength of Sega's IP is pretty weak.

If Nintendo were to acquire new IP, it should be big IP in genres they are weak in. Sega doesn't offer that.
 
So far I see 0 indication that Nintnedo need to go platform agnostic or embrace PC gaming. Their focus on their own platform is why they are one of if not the most profitable companies in gaming. I agree that strength of IP is important, but the strength of Sega's IP is pretty weak.

If Nintendo were to acquire new IP, it should be big IP in genres they are weak in. Sega doesn't offer that.

What works today won't necessarily work tomorrow. This is how companies get left behind in industries.

Blockbuster was the largest video rental chain, basically bullying out mom-and-pop rentals. Then their strength became a weakness overnight.

Then it became easier to distribute movies via the mail and via kiosks and then streaming.

There will come a time when people just stop buying consoles altogether and that's a reality that Nintendo is going to have to prepare for.
 
Xbox fans cannot accept this reality and that is why their mental health is in danger.



I remember when Sega bowed out of the console industry as a platform holder.

PlayStation was dominating and then you had Microsoft entering into the arena as well. They knew they couldn't continue to compete, but the Dreamcast was probably their best system at least since the Genesis. Yet it sold less than 10 million units.

Sega fans at the time couldn't believe it, yet the writing had been on the wall.

The XBS is doing better than the Dreamcast, but the pandemic helped it and Microsoft heavily subsidizes the platform.

When Microsoft discontinues the XBS and if they don't announce a next-gen platform, I won't be surprised and no one else should be either. It's totally possible Microsoft will triple down on consoles, but at the end of the day the numbers are what they are. Not sure how long Nadella has a stomach for this, but the company is doing so well in general it might not matter.

They might ultimately decide the millions and billions they are pouring into Xbox would be better spent on AI and furthering the cloud.
 
What works today won't necessarily work tomorrow. This is how companies get left behind in industries.

Blockbuster was the largest video rental chain, basically bullying out mom-and-pop rentals. Then their strength became a weakness overnight.

Then it became easier to distribute movies via the mail and via kiosks and then streaming.

There will come a time when people just stop buying consoles altogether and that's a reality that Nintendo is going to have to prepare for.
It may very well happen in the future, but if that's the case I'd say there are better things that Nintnedo could spend 3.5 billion on. They already have strong IP and a strong software pipeline, where they would most need help for a post-console world is on the technology side (espeically if cloud gaming is the future).
 
Can you tell us what was it that Xbox did that was copied by PlayStation and it was better for all of us?

I'm struggling here. Was it the paid online?

I don't really think they have. I just think competition is good and if there wasn't anyone to keep Sony on their toes, or any console manufacturer for that matter, we the end users would suffer.
 
Must be a joke. Guy even has a kid so it seems...
Its wild tho....not only do they think Sony is lying....but every region that reports hardware sales is also lying....

Its Black Friday weekend, holiday season. Sony was just able to have a metric ton of stock available. If Sony held some back before now, that doesnt mean they didnt have any available or didnt sell any before this weekend.

...Sony just introduced a new slim model. The CoD and Spider-Man 2 bundle was switched from the old to new model so fast.

...the inventory data was in the last financial report... You would think if it was an actual issue it would have been mentioned during the last financial articles.

Just a tiny bit of logic and common sense is needed.
 
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Its wild tho....not only do they think Sony is lying....but every region that reports hardware sales is also lying....

Its Black Friday weekend, holiday season. Sony was just able to have a metric ton of stock available. If Sony held some back before now, that doesnt mean they didnt have any available or didnt sell any before this weekend.

...Sony just introduced a new slim model. The CoD and Spider-Man 2 bundle was switched from the old to new model so fast.

...the inventory data was in the last financial report... You would think if it was an actual issue it would have been mentioned during the last financial articles.

Just a tiny bit of logic and common sense is needed.

Furthermore, Sony cannot lie as a company about their sales numbers. This is why you see companies supplying shipped numbers, engagements :sick: and other sometimes meaningless metrics.
 
Now you're actually catching up to the conversation from over a year ago, and I'll give you credit that you're actually the only person in the thread that seems to actually be concerned about a potential monopoly and lack of competition.

So now, how do you fix the unusually sticky hyper market consolidation if traditional competition metrics no longer work? Price cuts and cheaper system doesn't work. PS raises the price and sales go up. Cheaper games day 1 on GP doesn't work. PS raises the price of games and sales go up. What would you do to save the gaming industry from being locked to the PSN digital storefront almost exclusively? I propose (over a year ago) that you allow the Activision merger. PS will always have Call of Duty, but now MS has secured enough revenue that they will be profitable without question and they aren't going anywhere. They can keep experimenting to see if anything works and the console industry will still have competition.

We were that close to the edge of the cliff, but the gaming industry was saved with the Activision / MS buyout. Jim Ryan nearly had us all.

I think you are too attached to two specific consoles larping. Little actually changes if ms dips out of consoles. They are withering now and they'll still own all the rest of the Xbox infrastructure. The only downside is losing a ton of gp subs but that would be a good time to rethink gp.
 
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I don't really think they have. I just think competition is good and if there wasn't anyone to keep Sony on their toes, or any console manufacturer for that matter, we the end users would suffer.

But are Microsoft competition? We have PC, mobile, Sony and Nintendo. What do MS bring to the table that couldn't be done if they were just a publisher?
 
This last page is hilarious.

I can't wait for the first Black Friday data honestly. The meltdowns on twitter will be glorious.

Sony having 15 million PS5 in warehouses everywhere has to be one of the funniest thing i read this weekend though.
 
This last page is hilarious.

I can't wait for the first Black Friday data honestly. The meltdowns on twitter will be glorious.

Sony having 15 million PS5 in warehouses everywhere has to be one of the funniest thing i read this weekend though.

It's interesting to see XSX sold out on Amazon, but PS5 has multiple SKUs in stock and has been selling consistently better than XBS on Amazon.

Microsoft seems woefully unprepared for the holidays. Makes it seem like they just gave up.
 
This last page is hilarious.

I can't wait for the first Black Friday data honestly. The meltdowns on twitter will be glorious.

Sony having 15 million PS5 in warehouses everywhere has to be one of the funniest thing i read this weekend though.

To be fair MS are having a great Black Friday in Europe.

Here is FNAC Portugal


XSX + Forza for 399€
XSS + 3 months GP for 249€

PS5 is going for 449€
 
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To be fair MS are having a great Black Friday in Europe.

Here is FNAC Portugal


XSX + Forza for 399€
XSS + 3 months GP for 249€

PS5 is going for 449€
Thats not how Fnac website works tho. They only have those 2 PS5 skus available on their website as we speak. Before the weekend it was a completely different sight. If anything it shows the only 2 skus they have available for the ps5 are those 2 and all the others are soldout. Meanwhile Xbox has at least 5 available.

Try and buy any other ps5 sku and you won't be able to.
 
The PS5 is sold out at all retailers in Australia but EB Games, the biggest video games retailer here, and they only have stock in rural areas, all metropolitan areas and big ones don't have any stock since Saturday (it's Monday today).

As an anecdote, I went to trade-in some games at my local EB Games store, and whilst doing it, 3 customers asked for a PS5 and they were told it was sold out but were offered an Xbox Series X, 2 of them answered to that "what's an Xbox" and the other said "I'm only interested in a PS5, do you know when will it be in stock?".
 
Switch probably could have avoided any significant drop if it had received a decent sized price cut this year. The fact the system has sold this much in its lifespan and still is launch price is pretty wild.

PS2 at this same point in its lifespan was becoming dirt cheap and some were just grabbing it for the basic inexpensive DVD player aspect.
 
As an anecdote, I went to trade-in some games at my local EB Games store, and whilst doing it, 3 customers asked for a PS5 and they were told it was sold out but were offered an Xbox Series X, 2 of them answered to that "what's an Xbox" and the other said "I'm only interested in a PS5, do you know when will it be in stock?".
LOL damn, I thought this was only a Japanese phenomenon

87d.gif


You know things are bad when people in an English speaking nation don't know what it is
 
To be fair MS are having a great Black Friday in Europe.

Here is FNAC Portugal


XSX + Forza for 399€
XSS + 3 months GP for 249€

PS5 is going for 449€

XSX alone is 389€ and why buy a game for a gamepass machine? Even for ten dollars I'm not buying Forza, that's 10$ saved.

It's a good price and this is what they must do with Xbox in Europe otherwise they are just standing still.
 
I remember when Sega bowed out of the console industry as a platform holder.

PlayStation was dominating and then you had Microsoft entering into the arena as well. They knew they couldn't continue to compete, but the Dreamcast was probably their best system at least since the Genesis. Yet it sold less than 10 million units.

Sega fans at the time couldn't believe it, yet the writing had been on the wall.

The XBS is doing better than the Dreamcast, but the pandemic helped it and Microsoft heavily subsidizes the platform.

When Microsoft discontinues the XBS and if they don't announce a next-gen platform, I won't be surprised and no one else should be either. It's totally possible Microsoft will triple down on consoles, but at the end of the day the numbers are what they are. Not sure how long Nadella has a stomach for this, but the company is doing so well in general it might not matter.

They might ultimately decide the millions and billions they are pouring into Xbox would be better spent on AI and furthering the cloud.
Due to the US but in Europe and Asia I think the series consoles are doing just as poorly as Dreamcast, probably worse in Japan.
 
I think they are caught in a bind. They've clearly got a lot of inventory laying around. At the same time, I suspect the Series X is far more costly to make than we suspect.

A couple of years ago Xbox were subsidising hardware by over $1b for the year while Sony announced the PS5 broke even or was making a slight profit.

From that leak we saw, it looks like they have parameters for the final cost of things and how subsidised they'll be.

Sony have managed to sell a console with a disc drive to 40m+ people whereas the vast majority of Xboxes are the Series S. Xbox really can't afford to cut off the physical market as it is large in a lot of territories and especially ones they are chasing.

Sony's new console will still have the option of physical and I suspect the Pro will too.

Marketing has got to be all over the place. How do you position a box with no exclusive content? How do you position a box where you'd planned to drop the physical format? How do you position a box with games that haven't resonated?

There is an elegance and thoughtfulness to Sony's approach that is lacking from Xbox. They've made their bed and now have to lie in it. Day by day they are losing out in sales which will ultimately harm their subscription ambitions for consoles.

There was definitely some arrogance from Xbox at the start of gen. They've done a lot of talking with very little impact whereas Sony appear stoic and only speak when they want to.
Absolutely. Lot of really good points. To me, Xbox was more concerned about Sony than about making a great product. As for the marketing? It is one thing were they are pretty good when they want to. I do admit that I did not think of their problem on those terms however. Time will tell, but their future this gen will continue to look bad until some really good games begin to appear.
 
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