Probably won't ever get an honest one, but I'd be very interested in a post-mortem investigation into all things involving Xbox from say 2012 - end of 2020. What data points caused them to go all in on Kinnect and TV TV TV at the expense of the enthusiasts who loved OG Xbox and 360? How did they decide what to green light, and what to cancel? How did they decide who to make development leads? How much discussion or decision making centered around the belief that the people who would boycott a game like Hogwarts were representative of the modern gaming audience? How much planning discussion involved gameplay compared to monetization? How much thought went into building a library instead of buying and foreclosing access? Did anyone ever stop and think if evangelicals actually benefited the platform more than harmed it? And how, just how the F did they miss the chance to launch this generation with a banger Halo on day 1? Of all the things they can and throw money at, how did they miss even taking their best shot to turn the tide in November 2020?
Anyway, big changes have to be coming at this point and soon. 80 billion in acquisitions and fire sale console prices haven't been enough to even stabilize their console position. They have to pay for all the people they just on-boarded. Xbox is boxed out of their last viable haymaker by the COD multiplatform agreement. GP has a much lower ceiling than they expected. And frankly, if any of the major companies releases something that dethrones COD, the ABK acquisition would become almost irrelevant in the console sphere. That may never happen, but the chances of it happening have certainly increased if we're being honest now that BK is out of the picture. People can hate him all they want, but the dude oversaw annual releases that topped the charts year over year for decades. And his replacement will be chosen by the same guy / people who called all the shots over 10 years of wait till next year (now replaced by wait until next gen).
Not sure how much post mortem is needed here.
The Wii was fantastically successful so Microsoft wanted to ride that wave. They're all about riding the wave. Same with the TV stuff. They wanted to be the set top box of the living room because they thought that is where media was being consumed. You look at android and iphone and they generate so much revenue because that is where people are consuming media and content. The whole goal of the Xbox was to capture the living room, but the living room wasn't the place they thought it would be. That's why a pivot from Xbox as a plastic box is so likely now. There is no future in which the living room is won by Microsoft and there really isn't much purpose in winning the living room now.
The games that were successful on Xbox 360 were more PC-oriented games, which is exactly why they bought the publishers most successful on 360: Activision and Bethesda.
Sony stumbled into leaning heavily on 3rd person action adventure games. Many in the industry thought that was dying out, so a lot of the competition had been cleared out. It's why Microsoft didn't want to throw in 200 million dollars at Spider-Man.
Microsoft had Halo and Gears of War and largely that's all they were really interested in. Whatever else you need you get a 3rd party developer to do or a 2nd.
At this time Sony and Microsoft really weren't racing to be Nintendo in terms of 1st party software, that wasn't what was selling consoles.
What games are being greenlit? Look at the "Big 3" for Microsoft this year
-Avowed (studio purchased in 2018)
-Indiana Jones (studio purchased in 2021)
-Hellblade (studio purchased in 2018)
It's not them greenlighting games are enhancing their internal development organically at all. They didn't have the studios to compete and it's largely too late now.
It's extremely difficult to establish new IP these days. It's costly and risky and you still want to have a studio with pedigree do it and Microsoft doesn't have much pedigree.
Microsoft has started out on a path that Sony trailblazed starting almost two decades ago with God of War 1 in 2005 and even God of War had to become more like The Witcher in 2018 in order to reach a mass audience. Note: The Witcher 3 came out in 2015. God of War Ascension came out in 2013.
The idea that they are going to generate enough IP and enough hits in 6-7 years that Sony has had to craft for 20 years is a difficult pill to swallow. It's like saying Company, create a game as popular as Pokemon despite the fact that no game has been that popular since Pokemon.
Look at Sucker Punch... they started out with Sly Cooper and then they made Infamous... they didn't make it big until Ghost of Tsushima. Sly Cooper came out in 2002 and Ghost of Tsushima came out 2020. Sony bought them in 2011 after Infamous 2.
A lot of what people want in a post mortem on xbox was them reading the industry wrong. And that just happens. Games take 4-6 years to make now. If you're not ahead of the curve, obviously you're not going to see returns.