Though in some way still the same.
If you want to focus on ranged combat, just not open the other chests.
In Fable II if you didn't used the sword, you got yellow experience to upgrade/max ranged weapons; therefore not upgrading the other two.
Here you get general and choose what to upgrade; though with less options, but still have the same effect.
Any case, quick pics of the glowing tattoo in the face:
And comparing my maxed out good guy, with the starting guy (both naked
)
(Muscles are more subtle, but at least you don't end looking like some freak which was kinda weird in the previous games, but cool anyway. The guy in here can end being good looking even after all upgrades)