It's a "fill-in-the" blank style of card game like Apples to Apples, but the phrases on the cards tend to say very horrible things and relies on black humor. It's great if you have the right group of friends for it.
http://cardsagainsthumanity.com
Their christmas campaign this year was called "Twelve Days of Holiday Bullshit". You gave them $12, and they would send you twelve gifts. So far, besides the Blu-Ray, I've gotten 3 small expansions for their game, a new card game they're releasing, a set of posters based on some of their cards and a small lump of coal. They've got some pretty funny videos on the site they've put up as they've gone along as well.
http://www.holidaybullshit.com
During the campaign, the last part had you submit the best and worst things you did this year and one thing you wanted for Christmas. I honestly don't know if the Blu-Ray is supposed to be part of the twelve, or if they just chose to give a few of us a special gift just to make our holiday. Checking on twitter, I haven't even seen anyone else mention getting something personalized and cool from them, so so far I'm actually not really sure how this happened, haha.
Ah I see. Well thats a neat promo!
No worries, we can just distract him with Gundam Wing stuff should there be any questions.
My man! I didn't think the ending was bad though, unexpected but it wasn't bad. Also IMMELMANN TUUUUUUUUUUUUURN!
Dio is the best thing about Last Exile.