Perhaps in the US, but UK customers are rather well protected when it comes to physical goods. Digital goods are behind the times, ironically, when it comes to consumer laws, but that's slowly changing.
Example - FIFA 15. I bought it digitally from PSN Store, Sony say I can only contact them via phone, which has/had a 60 minute wait to get through to someone. They then said I had to contact them via email, 2 weeks later they replied I couldn't get a refund as I had played the game.
Naturally, I had played the game and upon playing the game discovered the faults/flaws with the game. If I had bought it from the store I would have been able to return it for a refund regardless if I had a played it or not, since one of the key features of the game wasn't working as intended and advertised.
All EULA are null and void under EU Law, however that seems to be ignored by many of the US Based Digital Services even though they deal internationally and should adhere to the laws of the countries they trade in, regardless.