Not really what I asked. You have to admit that "British" stars like Murray and McIlroy are no longer British when they lose.
Oh you're talking about the murraymeter etc? the press?
I don't really care about that stuff. Scottish players have just as much of a right to call them selves British players, as people from Wales and England.
If Murray loses the final, the wait will go on. In tennis, it's team Great Britain, whether it's the Davis Cup or the Olympics, or recognition in the Grand Slams. So to address your question directly, on losing the final, Murray will have to pick him self up to train for the Olympics, for Team GB.