All that CONCACAF stuff in the OT the other day was a good example of how people love or even yearn to feel like they're apart of something in a group. It's all of course a huge follow the leader mentality (similar to much of the gaming side), but it's also very obvious that the majority of those people that are posting do not follow the sport, or sports in general, and are just doing what they feel they need to to blend in. It's all fairly predictable behavior.