Since when does a major project in someone's life (College, Work, The Biggest Loser etc..) not inherently include a crunch period?
Isn't that just life?
IMO crunch happens a lot in some industries, but it's a symptom of poor planning or unrealistic expectations, and shouldn't be considered normal. In software at least, it happens because no project ever goes perfectly according to plan, so a week or two of crunch for the departments that usually get pressed the hardest by deadlines (usually dev and QA) is fairly common. But it's never welcome, and planners should be working on ways to minimize it next time around. Some departments are also much more removed from deadlines, and those typically don't experience crunch. I work in documentation and I rarely work overtime at all.
The problem is when people try to turn crunch time into the new norm. Software places might get a few weeks of everyone working crunch hours, but there are a lot of stories of game dev studios trying to make crunch a normal thing, with crunch hours starting very early in development and/or lasting months or years, which is INSANE. In this case, the guy's post said that Bioware was trying to rename crunch to something else, which is probably another attempt at normalizing something that is supposed to be a short symptom of poor planning and not something that any employee signs up to do all the time.
In software (not game dev),I once knew a guy in QA who had to cancel his Christmas vacation plans (I think he had a trip planned and everything) to work crazy hours because of some ridiculously unrealistic deadlines given way in advance by the higher-ups. So that sucked. Even worse was when those deadlines were then pushed back because things just weren't ready, so with the slightly more relaxed schedule, the guy is free to at least stop crunching for the time being, right?
Nope. Some higher-up actually suggested that the guy work crunch time through Christmas anyway, for no reason other than to "maintain momentum." What the fuck is that bullshit?
Some higher-ups at that company had a tendency to plan overly aggressive deadlines and/or dump stupid amounts of work out of their ass on employees right before vacation times. One guy had a pattern of literally sending random ass emails on Fridays
from their fucking cottage that instantly made people have to drop/throw out everything they were working on, cancel vacation plans that had been planned for months in advance, and work ridiculous hours over holidays.
That's not a normal part of life. That's people being shitty.