Mascot said:
The release of information seems to have no logical structure to it.
I agree.
We have 40 days to release, game went gold. All relevant information about structure and such have been disclosed almost 2 months ago.
Instead of using their own website to promote details - many probably remember the astonishing job PD did prior to GT5 release on their website, where all aspects of upcoming game were disclosed to details - and enhance them in order to gain interest from both general and hard-core audience - they're playing Facebook-games.
I do not understand that.
They have a unique position in the whole history of Forza series. Audience of their main rival have been somewhat disappointed with game and many of them raised their eyebrows for the Forza for the first time. Also, many of hard-core fans are eagerly waiting to find out about stuff they're interested in: description of CPL, wheel support, driving model, damage model, etc. Not even to speak about cars and tracks list.
I couldn't find a better situation for Forza worldwide appeal than it is now. Instead of taking huge advantage with their assets, options and channels they have on disposal, they're playing cat-and-mouse, but with the wrong target-audience.
General public do not care about that things if they are not COD/BF/megapopularmainstreamgame. Giving small bits of information will probably produce results for the first few days, but tension will soon wear-off with new, more concise information form other interesting sources and upcoming titles in this period. And there is damn plethora of them.
Disclosing all important details to public in this moment would produce great hype among hard-core audience and long-term Forza players. Their hype would then build interest among general public and work the way towards overall hype. If they would establish the overview section on the web, with descriptions of all modes, structure, type of races, detailed description of modes, list of tracks, cars and upgrades... it would be so benefitial to overall impact, from every side imaginable: hard-core would go nuts, general would catch-up on hard-core, competitor public would become much more interested and hyped and community buzz would do miracles. Again, my single example for that is disclosure of all GT5 info made almost 2 month before game release on their official web. Everybody just went crazy and it's a fact.
Dan gave great information in his recent interview on FM.net, but those info should have been transformed into concise and visually interesting breakdown on official pages. As everything else we've been told so far - and lots of things have been told.
With present approach they're just making hard-core feel stupid and general public have no interest in clicking the same FB/twitter every day just to find out about some Ferrari/Mustang model they have no idea about in RL. In my opinion, this approach does not make impact as it could/should, but I guess they know better - it is not me who is on 6-digits payroll, unfortunately.
Maybe all this is really worth those few extra "likes" on Facebook. But I think this is very wrong approach in the launch of the most important racing game of the year not just for X360 but generally.