Just got off the chat line with Sanjib at NVidia Support. They are "aware" of the issue LOL but they will not do anything for you or me or anyone else.
Yeah, my key got smoked too. $39 from EBay and trying to get a refund now myself.
I pointed out to Sanjib that you did not see Codemasters and Square Enix kill keys when Dirt Rally and ROTR had their keys go out under the table similar to this instance.
On a personal note, I have a small form factor i7 6700 here. So the only card I could find to fit it was a small factor 1060. The 1070 small factor is like 75% more money, but I could not even get a whiff of one of those. So I asked NVidia support that if I could prove the purchase of the 1060 (bought on 9/20/16 and have the receipt scanned to help out) would they work with me with the key. NVidia support made it clear they have no policy in place for this whole mess other than "NO".
And now my Gears 4 pre-order key is gone. I honestly believed I would be able to play this Friday and that fate had smiled on me by letting me find a good price on a key.
So much for that, and so much for this 1060 because it is already in the box and heading back for a refund (still have 13 days). Will not work with me, no way in hell I keep your full priced paid for product around me then... just how I roll, your millage may vary.
Not too upset however, as the $50 season pass is bullshit anyway, and I can wait to GAMEFLY the title later on this year when GAMEFLY has one of their blowout sales.
But to save people trouble, NVidia is NOT doing anything to help anyone here and will not in any case:
Sanjib: This is customer support and we are aware of this.
Sanjib: I am sorry, there is nothing much we could do here.
That is the official company line regarding this sad state of affairs.
Moral of the story: Codemasters and Square Enix are cooler than Microsoft and The Coalition HAHA