So you own a store? You do realize how abysmal the profit margin can be, right? Sometimes the difference between cost and MSRP is so low one has to wonder how these companies think anyone can make a profit selling the stuff. And then you have to account for all the other additional costs; shipping, any customs or brokerage fees, employees, warehouse or store rent. The money you make is going back into ordering more product, there's hardly any room for actual profit. MSRP is sometimes straight up unfair to retailers, they may NEED to charge more to simply break even.
But of course no one cares how hard manufacturers fuck the retailers because we just want the best deal, right?