In the creative film and video game industry, it's actually not that hard. Unlike consumer goods, where you are spoilt for choice, the market is always hungry for good products. So when a good product does come out, it will be immediately recognized. If that isn't rewarded to the extent it deserves, the very next good product will. Look at the reception for Andor. If they make shows of that caliber, genre fans will lap them up no matter when.
The only ones that struggle to bounce back are ones built on cult of personality, like in music. You can make bad music and bounce back. But if you fuck with your audience, it's going to take a miracle to win them back. Nameless corporations in media don't have that risk.
Marvel is struggling with poor output and genre fatigue. Not because they are Marvel. Even if they make a fantastic movie or show, the issue with genre fatigue remains. They saturated the space and are now facing the consequence.
That's always the risk with Star Wars as well. Of fatigue. Less so of Disney's image imo.