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Haha! Creative CEO calls iPod shuffle, "... worse than the cheapest Chinese player."

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Willco

Hollywood Square
Creative’s CEO disses the iPod shuffle: Them’s fightin’ words!

Posted Jan 12, 2005, 1:35 PM ET by Peter Rojas
Related entries: Portable Audio

Ever since Creative declared war on Apple late last year we’ve been expecting a little more of a street brawl between the two. Obviously being number one has made it easy for Steve Jobs to ignore everyone else, but fortunately Creative CEO Sim Wong Hoo (or as Stevie J. probably calls him, “Sim Wong Who?”) wasn’t above dishing out some salty fightin’ words for us in honor of the launch of the iPod shuffle yesterday, calling it a “a big let-down” and “worse than the cheapest Chinese player.” This stuff is too good not to blockquote:

We’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.

We know it’s going to be hard for companies that have been selling flash-based MP3 players for years to see Apple swoop in and scoop up a large chunk of the market (loads of amnestic journalists probably won’t help, either), but no matter whether you love ‘em or loathe ‘em, Apple simply has the design chops, marketing skills, and brand awareness to drive sales of a flash-based player that these other companies do not. If those other companies did, then by definition there wouldn’t be a market opportunity for Apple here, would there?

:lol
 

Shinobi

Member
:lol :lol :lol On point like a muthafucka...alas the piece of shit will still rack up the sales, so more power to Jobs and co.
 

tedtropy

$50/hour, but no kissing on the lips and colors must be pre-separated
While I agree with most of his points, everbody (Creative included) knows this thing is going to sell and sell well. Does that mean it's a good product? Not really, but I suppose you could say Apple still deserves the success on the basis on the iPod brand and its past great MP3 players alone.
 

Rorschach

Member
We’re expecting a good fight but they’re coming out with something that’s five generations older. It’s our first generation MuVo One product feature, without display, just have a (shuffle feature). We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.

He's right about it being a step backwards, but you have to hand it to Apple. Face facts, people buy those things for the image they represent. It's all about marketing. The guys who work for marketing/design should get bjs as they walk into their offices at Apple.
 

Burger

Member
I'm pretty sure a big factor in iPods success is the fact that it looks and behaves like an example of perfect design and engineering.

Most of Creatives products are ugly. They need to make ULTRA sexy products in order to compete.
 

xsarien

daedsiluap
He's got some good points, obviously, but he's ignoring that people don't buy what's technically the best, they buy what the marketing people tell them is the best. The shuffle, no matter how handicapped it may be in relation to other devices of similar design, will be bought simply because people will stop at "$99 iPod? I'll take tw---no, THREE!"
 

tedtropy

$50/hour, but no kissing on the lips and colors must be pre-separated
Burger said:
I'm pretty sure a big factor in iPods success is the fact that it looks and behaves like an example of perfect design and engineering.

Most of Creatives products are ugly. They need to make ULTRA sexy products in order to compete.

I like how the Muvos look, but yeah, their other products don't come close to Apple's design.
 

B'z-chan

Banned
i already saw them on sale at Sears for 79.99 for the 512 and 129.99 for the 1gb is that a sign? I wont even touch one at that price. Maybe a 1gb at 79.99 but not a 512.
 

Macam

Banned
This reminds me of Peter Moore's fighting words at E3 2000 against Sony's PS2. This 'fight' seems to be going about as well as that one did currently. My local Apple store already sold out of their initial batch within a few hours of getting it.
 

Pochacco

asking dangerous questions
Mr. Creative CEO (whatever his name is) declared "war" on Apple a few months ago..
..Steve Jobs and Apple probably don't give a sh*t.

The Shuffle should do well - it carries the iPod name, is cheap, integrates with iTunes, and plays music.
 

Shinobi

Member
mightynine said:
Meanwhile, Apple will look at their sales chart, smile, shake their heads, and move on.

You know, this is what gets me about this forum...if something like MGS3 doesn't sell, or if some manufactured pop artist blows up, or Shrek 2 makes a killing, the mainstream are referred to as idiots. But when a product that most objective people know has ridiculous weaknesses gets deserved criticism, fans of same brand just say "it'll sell a gajillion units anyway, so booyah!!". Well WTF is the difference? Aren't the mainstream being idiots in this case as well? Can't have it both ways. It isn't like Steve Jobs, the iPod brand or Apple Corp are getting cut up here anyway (well, Hoo's comments notwithstanding :lol).
 

Pochacco

asking dangerous questions
iPods rock.
They used to be cool here when no one had them...
..after they got popular, GA started laying the hate on them.

Because popular & mainstream = crap right?
 

xsarien

daedsiluap
Agent Icebeezy said:
iPod's = trash

I hate that these fuckers sell, when they are inferior in technology

The electronics industry is littered with cases of "superior" technology losing out.
 

john tv

Member
The problem with Apple fans is they'll buy shit on a stick as long as it's got the little Apple logo somewhere. As long as that goes on, they can keep releasing overpriced inferior shit (iPod Mini, iPod Shuffle) and it'll keep on sellin' like hotcakes.
 

xsarien

daedsiluap
john tv said:
The problem with Apple fans is they'll buy shit on a stick as long as it's got the little Apple logo somewhere.

I think that's a little short-sighted. iPod sales didn't really pick up until they released a PC version, hardly an area where you're likely to find fans of Apple.
 
Shinobi said:
You know, this is what gets me about this forum...if something like MGS3 doesn't sell, or if some manufactured pop artist blows up, or Shrek 2 makes a killing, the mainstream are referred to as idiots. But when a product that most objective people know has ridiculous weaknesses gets deserved criticism, fans of same brand just say "it'll sell a gajillion units anyway, so booyah!!". Well WTF is the difference? Aren't the mainstream being idiots in this case as well? Can't have it both ways. It isn't like Steve Jobs, the iPod brand or Apple Corp are getting cut up here anyway (well, Hoo's comments notwithstanding :lol).

I'm simply stating facts. All the Creative CEO is doing is using the iPod name to get some free pub in the hopes it might translate into a bump in sales. Instead of working harder at beating Apple at their own game.

Meanwhile, the iPod shuffle WILL cut into their sales, no matter if it goes like gangbusters or not. So worry about that, not the fact that it may or may not be superior to your product in terms of features.

And as to whether or not the mainstream is dumb on the iPod shuffle: I don't know. To some people, not having a screen, and maybe even a FM tuner is absolutely absurd. (And just for the record, I thought the main reason some people would buy one of these players would be because nothing on the FM dial intrigues them, so I don't see the real point of the whole FM thing. I have an FM tuner in my Riovolt MP3 CD player, and it's worthless. But I digress.) To others, not having the screen is no big shakes. I can see both sides of the argument, myself.

And for the record, I was originally thinking about a shuffle, but the more I think about it, I might just splurge for a regular iPod, then dump all the music I own on it. Wouldn't have to bring the CD player and CDs on trips.

And while putting a player on random is no new idea, building a whole product's identity around it is.
 

hobart

Member
john tv said:
The problem with Apple fans is they'll buy shit on a stick as long as it's got the little Apple logo somewhere. As long as that goes on, they can keep releasing overpriced inferior shit (iPod Mini, iPod Shuffle) and it'll keep on sellin' like hotcakes.

Please do not confuse Apple fans with iPod fans :) Apple's iPod market stems FAR FAR FAR from it's Apple user base (which has 3.5% of the computing market only).

The point of the Shuffle is the bare basics. For anyone who watched the laborious keynote address (it was 2am and I couldn't sleep), you would realize that Jobs had two simple plans: offer a device at an equivalent price of other flash players that gave more space than those out there(512 and 1GB) and to do it in a fashionable (debatable... but it'll have its niche market), practical manner (saying the Shuffle is not practical would be to sell it short. It's light, thin, and extremely portable).

It seems as if everyone who downs the Shuffle claims that the "better" products are those with FM tuners and screens. I'm not convinced this is true (but don't get me wrong, I'm not convinced the Shuffle is better either). My point is... if I'm in the market for a cheap iPod... or a device of a lesser value similar to the iPod... I'm going to look this way. I think the FM tuner is a completely moot point considering that the most popular MP3 player in the world does not have one (and when it does... bet it will be satellite... get ready... it's prolly 2 years away).

Also... the device is not JUST for Shuffling. You can pre-set playlists (albums) and put them on the Shuffle as well.

Edit: Had the reply up for awhile... sorry if there are repetitive points.
 

Chipopo

Banned
Shinobi said:
You know, this is what gets me about this forum...if something like MGS3 doesn't sell, or if some manufactured pop artist blows up, or Shrek 2 makes a killing, the mainstream are referred to as idiots. But when a product that most objective people know has ridiculous weaknesses gets deserved criticism, fans of same brand just say "it'll sell a gajillion units anyway, so booyah!!". Well WTF is the difference? Aren't the mainstream being idiots in this case as well? Can't have it both ways. It isn't like Steve Jobs, the iPod brand or Apple Corp are getting cut up here anyway (well, Hoo's comments notwithstanding :lol).

You know, this is what gets me about this forum...People are so obsessed with finding hypocritical personality trends that they often take two common GA idealogies with inherent contradictions and pretend that the people displaying the first characteristic are the same as the people displaying the second. I don't know if you're hoping posts like these blow peoples eyelids off their face when they discover just how invalid their web of logic truly is...but what you're talking about doesn't really APPLY TO ANYONE.

Unless you have names. It would be really nice if people who are so good at discovering the comprehensive GA double-speak (You, Belgurodo etc.) would keep tabs on the perps so we didn't have to feel so akward as you yell frantically at a wall.
 
john tv said:
The problem with Apple fans is they'll buy shit on a stick as long as it's got the little Apple logo somewhere. As long as that goes on, they can keep releasing overpriced inferior shit (iPod Mini, iPod Shuffle) and it'll keep on sellin' like hotcakes.
Don't speak for me dude- I bought it casue it was the best value

And Creative's CEO is correct too fad muvo's aren't as good as iRivers
 

Agent Icebeezy

Welcome beautful toddler, Madison Elizabeth, to the horde!
Pochacco said:
iPods rock.
They used to be cool here when no one had them...
..after they got popular, GA started laying the hate on them.

Because popular & mainstream = crap right?


I'm equal oppotunity. I've always hated them. I have an Archos av480. Mine shits on anything Apple has ever come with media player wise
 
Agent Icebeezy said:
I'm equal oppotunity. I've always hated them. I have an Archos av480. Mine shits on anything Apple has ever come with media player wise
Distinction there all Apple is a mp3 player wait till the 10th Gen iPod to get in-line with a true 'media player'
 
11058335928041gz.gif
 
Jealousy will get this man nowhere. I can't wait to see the Creative CEO get fired for making such shitty products that can't even compete when they have a 4-year headstart on Apple.

We had that — that’s a four-year-old product. So I think the whole industry will just laugh at it, because the flash people — it’s worse than the cheapest Chinese player. Even the cheap, cheap Chinese brand today has display and has FM. They don’t have this kind of thing, and they expect to come out with a fight; I think it’s a non-starter to begin with.

:lol It's funny because Apple has already sold more units of iPod shuffle before they're even made, than this wannabe has sold in four years :lol Way to own yourself there Mr Sing Wong Chin Hoo Kim Lee.

Can't wait for the next Apple piechart. iPod = 80%, iPod shuffle = 15%, competitors = 5%.
 
Haha! Creative CEO calls iPod shuffle, "... worse than the cheapest Chinese player."

What does yao ming have to do with the Ipod shuffle?


anyway, i don't get all the hate. I was skeptical for a while about dumping all that $$ on an ipod, but since i got one about 6 months ago i've loved it and haven't felt ripped off in the least. Some of you just need to realize that not everyone gives a shit about having an FM tuner, or voice recorder, or Hard Drive compatibility or whatever other features iRiver and the other competitiors have. I just wanted to be able to carry around a fuckin SHITLOAD of music in my pocket and the Ipod gets the job done just fine. That makes me a "sheep"?
 

Agent Icebeezy

Welcome beautful toddler, Madison Elizabeth, to the horde!
Ninja Scooter said:
What does yao ming have to do with the Ipod shuffle?


Some of you just need to realize that not everyone gives a shit about having an FM tuner, or voice recorder, or Hard Drive compatibility or whatever other features iRiver and the other competitiors have. "?


You mean bang for your buck or getting banged for your buck? I'll take the former
 

xsarien

daedsiluap
Agent Icebeezy said:
You mean bang for your buck or getting banged for your buck? I'll take the former

"Bang for buck" is only relevant if you plan on using the extra features. I want to carry a metric fuckton of music, and I want the computer to know which music to put on, and which to leave off. End of story.
 
tedtropy said:
While I agree with most of his points, everbody (Creative included) knows this thing is going to sell and sell well. Does that mean it's a good product? Not really, but I suppose you could say Apple still deserves the success on the basis on the iPod brand and its past great MP3 players alone.

That's like saying the DS should sell well based on Nintendos past success of the NES.
 

Meier

Member
Ninja Scooter said:
I was skeptical for a while about dumping all that $$ on an ipod, but since i got one about 6 months ago i've loved it and haven't felt ripped off in the least. Some of you just need to realize that not everyone gives a shit about having an FM tuner, or voice recorder, or Hard Drive compatibility or whatever other features iRiver and the other competitiors have. I just wanted to be able to carry around a fuckin SHITLOAD of music in my pocket and the Ipod gets the job done just fine. That makes me a "sheep"?

I *love* my iPod but the Shuffle is a piece of shit. No display is ludicrous..
 
Meier said:
I *love* my iPod but the Shuffle is a piece of shit. No display is ludicrous..

It's too small for a display. Besides, most of their sales are coming from brand loyalty. They won consumers with a reliable product (iPod, iPod mini), and they're coming back for more, no matter what else is out there. BTW - The shit on a stick thing wouldn't work unless it was platinum white and rounded.
 

Jim Bowie

Member
Wow, good one Creative. Slam an entire country's products whilst simultaneously taking a jab at a company that obliterates you in sales, design, functionality, and style. Good move.
 

Jim Bowie

Member
Stele said:
Sim Wong Woo is Singaporean, which makes him Chinese.

...

Still! I'm an American. If I was to say, "All American girls are sluts," would that not be derogatory? He's a jerk for making such rash generalizations.
 

Stele

Holds a little red book
No reason to feel bad for China. Once China catches up and they will, it will be scary. I read China's telecom industry alone will be worth as much as 3 trillion when it is fully developed.
 

iapetus

Scary Euro Man
Ninja Scooter said:
Some of you just need to realize that not everyone gives a shit about having an FM tuner, or voice recorder, or Hard Drive compatibility or whatever other features iRiver and the other competitiors have.

Don't forget the better quality sound and lower price.

All iPod has going for it is the sexy design, the masterful PR, and iTunes. If that's enough for you, then it's the MP3 player to go for.
 

Shinobi

Member
mightynine said:
I'm simply stating facts. All the Creative CEO is doing is using the iPod name to get some free pub in the hopes it might translate into a bump in sales. Instead of working harder at beating Apple at their own game.

Meanwhile, the iPod shuffle WILL cut into their sales, no matter if it goes like gangbusters or not. So worry about that, not the fact that it may or may not be superior to your product in terms of features.

And as to whether or not the mainstream is dumb on the iPod shuffle: I don't know. To some people, not having a screen, and maybe even a FM tuner is absolutely absurd. (And just for the record, I thought the main reason some people would buy one of these players would be because nothing on the FM dial intrigues them, so I don't see the real point of the whole FM thing. I have an FM tuner in my Riovolt MP3 CD player, and it's worthless. But I digress.) To others, not having the screen is no big shakes. I can see both sides of the argument, myself.

And for the record, I was originally thinking about a shuffle, but the more I think about it, I might just splurge for a regular iPod, then dump all the music I own on it. Wouldn't have to bring the CD player and CDs on trips.

And while putting a player on random is no new idea, building a whole product's identity around it is.

I was simply stating facts as well...people deride Shrek 2 despite it being one of the biggest movies of all time (and deride the people for watching it), yet say Shuffle's going to sell like gangbusters regardless of the lack of features being criticized. Popularity and quality are two different things...most people know this, yet most iPod fanboys ignore it in Shuffle's case.

As for FM mode, it's just becoming more of a standard feature in MP3 players...why exclude it? Many players have the ability to record from FM as well, which is a pretty handy feature. Personally I'm still ticked off that no player I know of offers AM yet, as it would mean not having to switch between my radio and Minidisc or MP3 player when I go out (I like listening to sports radio at certain times of the day). Instead I have to listen to one while the other sits in my bag, which isn't a huge stickler but is something I wish I didn't have to do. But if Shuffle had a screen, I might've bought this anyway. It's simply not an option now.

As for the lack of a screen, it's hardly worth getting into it...when the average person has 14 hours of music, they're gonna want to sort through it visually so they can put it in the order they want to listen to it. There's no justification for not having it when even 64KB models include them.

Next I'm gonna hear that it's pointless for MP3 players to double as memory sticks, since it takes potential space away from more music. Just doesn't make sense to me.








My F*cking Grandpa said:
You know, this is what gets me about this forum...People are so obsessed with finding hypocritical personality trends that they often take two common GA idealogies with inherent contradictions and pretend that the people displaying the first characteristic are the same as the people displaying the second. I don't know if you're hoping posts like these blow peoples eyelids off their face when they discover just how invalid their web of logic truly is...but what you're talking about doesn't really APPLY TO ANYONE.

Unless you have names. It would be really nice if people who are so good at discovering the comprehensive GA double-speak (You, Belgurodo etc.) would keep tabs on the perps so we didn't have to feel so akward as you yell frantically at a wall.

The awkwardness clearly being felt by iFanboys about Shuffle's criticisms speaks loudly enough.

Am I generalizing? Sure. But it's no worse then the idea that criticizing the Shuffle's lack of basic features as "more iPod brand hatin'", which is two different things. But I doubt such hypocricy will be criticized by you, since it doesn't go against what you think.








jiji said:

:lol :lol :lol Sadly there's a lot of truth in that text...

Again, the other features are nice bonsues, but the lack of a screen is absolutely ridiculous and indefensible.
 

pjberri

Crotchety Old Man
Lemurnator said:
That's like saying the DS should sell well based on Nintendos past success of the NES.
No, it's like saying the PS2 should have sold well because of the success of the PS1, and oh my god, I THINK IT JUST MIGHT HAVE!!!!!
 
Shinobi said:
As for the lack of a screen, it's hardly worth getting into it...when the average person has 14 hours of music, they're gonna want to sort through it visually so they can put it in the order they want to listen to it. There's no justification for not having it when even 64KB models include them.

The user could set up the playlist in iTunes and play it in that order on the iPod, as they want.

The argument on the screen boils down to, IMO, whether or not you absolutely have to look at something while it's playing. Take the 1GB model. Some people will not want to have to remember exactly how they set up their playlist, others could give a flying rat's ass.

Did leaving off the screen help Apple keep the price down? I don't know. Did Apple save money by not including an FM tuner? I don't know. But for once, Apple is offering something at a price point others are not. Though I suspect that will change now.
 

kaching

"GAF's biggest wanker"
Creative's previous MP3 products have suffered from a certain amount of fussiness required to navigate properly. Not that I've had a problem with it, but I can see why it might present a barrier to wider acceptance. Their Zen Micro is definitely a big step in the right direction, they just need to fix their software now so that it too is much less fussy and prone to bugs/errors.
 
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