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[CrunchinJelly]

iTunes Link: https://itunes.apple.com/nz/app/halo-4-king-hill-fuled-by/id565679301?mt=8

You couldn't make it up. An AR game where you have to scan packs of Doritos and Mtn Dew to reload.

http://toucharcade.com/link/https://itunes.apple.com/nz/app/halo-4-king-hill-fuled-by/id565679301

http://www.youtube.com/watch?v=MrKvKshrAeQ&feature=player_embedded

Halo 4: King of the Hill Fueled by Mountain Dew

Win Double XP Matches and Digital Halo 4 Gear!

Mountain Dew, Doritos and 7-Eleven - in partnership with Xbox, 343, and Ogmento - are helping bring the Halo 4 experience into the real world with this location-based promotional game! Battle to become King of the Hill at your local 7-Eleven Store to win cool digital Halo 4 gear including Double XP and an Exclusive Custom Locus Helmet (US Only) or Ghost Prop Avatar (Canada Only)! Scan your favorite Halo 4 themed Mountain Dew and Doritos products to get in-game supplies to keep the battle going at each store location! Download and play for free!

Key Features:

•Location-Based gameplay ties the in-game action to real world 7-Eleven Stores!
•Compete on local and national levels
•Use Augmented Reality & Computer Vision technology to scan Mountain Dew and Doritos products to obtain supplies!
•Win Halo 4 prizes for your home console including Double XP matches, an exclusive Halo 4 Theme, a "Bulletproof" Emblem, and a "Locus" Helmet (US Only) or Ghost Prop Avatar (Canada only)!

Get Halo 4: King of the Hill Powered by Mountain Dew and join the battle!

Be the first to know! Get the latest on this game, updates, tips and more!

VISIT US: ogmento.com
FOLLOW US: twitter.com/Halo4KingofHill
LIKE US: facebook.com/Halo4KingoftheHill
WATCH US: youtube.com/ogmento

For more information on Halo 4, visit Halowaypoint.com

Please link back this thread when you run the story, Polygon.

 

[Shao Kahn Brewing a Stew]

 

[A Human Becoming]

Not a Windows phones app?

 

[JustAnotherOtaku]

Hahaha oh boy.

 

[Ein Bear]

Are you fucking serious.

 

[clay_ghost]

LOL. Did Microsoft forget they have WP8?

 

[Portugeezer]

Makes CTF changes seem reasonable.

 

[Nirolak]

...Is this real?

I honestly can't tell.

 

[Camp Lo]

Why can't these things be fueled by stuff I actually consume like green tea or water?

 

[Aeana]

Wow, that is really something.

 

[The Elite]

What a joke.

 

[Hot Coldman]

satire is dead

 

[diamount]

Man, could I do with some Doritos™ and Mtn Dew™ .

 

[clay_ghost]

Why can't these things be fueled by stuff I actually consume like green tea or water?

The Armour is powered by mountain dew, that why its green.

 

[Eusis]

You'd think they'd want to back far away from this stuff after the Geoff Keighley image, rather than just run with it. Then again maybe it's like a train wreck: they see the disaster unfolding, but the momentum means nothing can be done now.

 

[JeffGrubb]

Is NeoGAF getting paid to run this post?

 

[Revolutionary]

No Keighley, no sale.

 

[eznark]

•Location-Based gameplay ties the in-game action to real world 7-Eleven Stores!

Great!

 

[sk3tch]

lol

 

[sflufan]

Are we in self-parody territory now?

 

[Victrix]

The UNSC logo makes it

 

[Live Free or Die]

Again, making a big deal out of nothing.

 

[epmode]

"cool digital gear"

 

[WickedLaharl]

Oh dammit I went to the store today and totally forgot to get some game fuel. Guess I'll have to make sure and get some before tue 'cause it can't be Halo Time™ without it.

 

[Man-is-Obsolete]

Great now I want a Mt Dew and some cool ranch Doritos.

 

[bluedeviltron]

Video games

 

[Derrick01]

The future of gaming.

 

[Nirolak]

Wow, it's actually on iTunes: https://itunes.apple.com/nz/app/halo-4-king-hill-fuled-by/id565679301?mt=8

 

[Mindwipe]

cool digital Halo 4 gear including Double XP and an Exclusive Custom Locus Helmet (US Only)

FFS Frankie.

What an excessively dickish thing for 343 to have allowed.

 

[JordanKZ]

This has to be bull shit. I cannot comprehend that this a real thing.

 

[Tenki]

This can't be real :lol

 

[Gravijah]

seems pretty normal to me.

 

[pizzapizza64]

Welliguessthatsthat.gif

 

[Takao]

 

[SomeOneInaHat]

Sounds like you don't have to actually purchase any of the product to participate. I think the inside of 7-Elevens will look even stranger with people floating around the chip isle scanning every bag.

 

[Deadstar]

You have to be joking?

 

[Terbinator]

Christ.

 

[donkey show]

Dat gamer fuel man!

 

[Y2Kev]

This is something I, as a reader of Polygon, would like to hear about. Please post this on your site so I can read about it, news editors.

 

[Wario64]

Why is NeoGAF posting press releases??

 

[Hanmik]

lol this is so funny..

 

[chiablo]

Is this game ad supported? What about in-app purchases? I LOOOOOVE in-app purchases!

 

[CrunchinJelly]

Why is NeoGAF posting press releases??

To deliberately fool the gaming press.

 

[Zeouterlimits]

Egads. Egads.

This needs to stop.

 

[JoeInky]

perfect

 

[SovanJedi]

This... you honestly couldn't make it up now.

 

[MisterHero]

You are buying Halo 4 the marketing scheme but enjoy the snacks Halo 4 is advertising

 

[SmokyDave]

Wow, it's actually on iTunes: https://itunes.apple.com/nz/app/halo-4-king-hill-fuled-by/id565679301?mt=8

Shiiiiiiiiiiiiiiiiiiit, I thought this thread was a well executed parody.

Why is NeoGAF posting press releases??

We're news reporters. D'ya want a badge?

 

[Jarsonot]

Well, if you can keep rescanning the same bag/bottle... Is this the first app with out-of-app-purchases?

This is the first sign. Soon advertisements will rule over us all, killing many, enslaving a few.

 

[blamite]

This is incredibly stupid. Like, seriously mind-bogglingly stupid.

But I want that Locus helmet so I guess I have to at least check it out.

I hate this