Van, sorry I must have missed this in the flood.
As far as the losing money thing goes, again, it was the HD-DVD bots taking cues from avsforum who kept going on about how the PS3 was loosing money and players as cheap or cheaper could not be made. A while ago, but sauce for the goose is sauce for the gander. Can't talk up "long term viability" and then herald $99 players the format's savior. This is the hardware equivilent of the b1g1 deal, an attempt to make noise and temporarily skew the numbers. In the case of the B1G1, it was to cover a moment of weakness (the week of Transformers), in this case, it's an attempt to fight off that ever-closing "standalone" gap and the still-dominating PS3.