Ignatz Mouse said:
Yup. Which makes all the nay-saying about the PS3's relevance to studios even more baffling, or perhaps is just wishful thinking.
Like I said: it's psychology. What position a product or brand owns in the consumer's mind.
What's a DELL?
What's a Nike?
What's a Xerox?
What's a PlayStation?
Right, a PlayStation is a video game player. It doesn't matter that Sony's built features into PlayStation3 that make it a media hub and "more than a game machine." When most people think of "PlayStation," they think video games.
Could be a barrier for some consumers looking to buy a new movie player, don't you think?
Back in the day, when IBM was known for desktop PCs, they wanted a slice of the copier market. They wanted to own the office. So they took on Xerox head to head. And lost miserably. An IBM is a computer, people thought. Not a copier.
Likewise, Xerox wanted a piece of IBM's PC business. They entered the PC market and they too failed miserably. In people's minds, an IBM was a computer and a Xerox was a copier. It'd be like McDonald's putting tacos on the menu. Who would go to Mickey D's for tacos? That's what Taco Bell is for.
A PlayStation is a game machine to everyone but the small group of techno-savvy gamers and AV enthusiasts who post at forums like this. The name that serves Sony so well with that audience suddenly becomes a hindrance to mass-market acceptance.
The "Blu-ray" brand is better, but at this nascent stage, it's perhaps too tied to PS3 to be a big factor. Until Blu-ray can stand on its own, without being held up almost exclusively by PS3, the brand and the format just isn't very strong.
Now, if PS3 can help Sony and the other BDA members bridge the gap to the point in time where low-cost BD players are available--thus negating HD DVD's primary advantage at this point--then they will be in great position to win this war.
But they have to hold onto their studio advantage through all of this. As I said, I'm pretty sure that standalones are preferable to game consoles in the eyes of most studios, but other factors could come into play too: such as replication costs and other things I don't know about and am not privvy to.
I'm not discounting PS3 by any means, as it's clearly had a positive effect for Blu-ray and given the format the advantage in disc sales. But as I've said before, it's a bit of a double-edged sword.