The current digital download king is in the Blu Ray camp, but all I ever hear about is how MS is the one with trying to eff this war up to make digital downloads "win" or some retarded crap. MS has just as much vested interest in this as Apple does. No, scratch that, they have more, because not only is their VC-1 standard more used on HD DVD, but so is their iHD implementation.
People point to Xbox Live marketplace and their HD movies as some sort of proof that MS isn't committed to HD DVD, while Apple gets a free pass, but I didn't see them drop Apple TV to spend more resources on Blu Ray. In fact, what is the extent of Apple's commitment to Blu Ray? The ONLY reason Apple hasn't made a huge dent yet in the video download arena is because they haven't gotten studios to bend to their will on the pricing, therefore limiting their selection. Blu Ray support helps them to make those studios (like Disney) happy, and while their focus right now is SD, you can bet your bottom dollar Apple is going to aggressively enter the HD movie download market as well. At which point, I hope these MS haters (also coincidentally Ps3 lovers) are able to make the same radical claims about Apple that they make about MS.