Yeah, feel bad for the devs since I think they just wanna make a great game and they are caught up in publisher bullshit.
Hitman is my most played game on steam, although Witcher 3 is catching up and will probably surpass soon. So glad I bought it on PC, since it was selling for $10-15 on eBay for full AMD card keys earlier this year. Feels bad though, since I regularly buy games at release for MSRP, probably 40+ bought in the past 12 months.
Love the game but it totally should not have been episodic. I'm selfishly glad they released it that way, since I enjoy playing a few hours every few months and getting 100% of stuff done and then not playing for a while. But I think this game would have been way, way, way more popular if it was released "complete". I have no idea what the story is, its just Agent 47 going around the world murdering random people in more and more elaborate ways as far as I am concerned.
I do hope between the xbox one exclusivity of Tomb Raider and the seemingly poor sales so far of Hitman, that Square Enix is done "experimenting" with release parameters. Its something they had to do, and I'm glad its been done, but hopefully every publisher now fully is behind the traditional "release at $59.99, deluxe at $69.99, pre order and limited edition bonuses, season pass for $24.99" model. Yeah, they have their issues, but they seem to drive the 3-5m initial sales spikes you need to cover your costs.
I'd really be surprised if Hitman has even sold 500k copies so far, and I don't think a ton of positive reviews are going to move that many copies when it does finally release. The core gamers who convince all their friends to buy a game have mostly already bought and played through the game, so the level of enthusiasm at final release is going to be very low.