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[Draugoth]

If you're a studio looking to showcase your game during Geoff Keighley's Gamescom Opening Night Live ceremony, then you'd better be prepared to pay for the privilege.

Per Gamescom's official booking form, prices for a spot during the pre-show start at €57,500, which works out at around $62,500. That'll get you a 30-second trailer. As a reminder, that's for the pre-show, not the main event.

For 60 seconds, you'll have to pay €82,500 (about $90,000), with prices rising to €107,500 (about $117,000) and €132,500 (around $144,000) for 90-second and 120-second spots respectively. The pre-show airs before the livestream for the main show, and it's not shown to Gamescom's in-person audience.

Bookings for the main show are sold out now, but a quick search through the trusty internet archive reveals just how much a studio will have paid for their game to be shown during Opening Night Live, and the costs are pretty eye-watering.

A mere 30-second spot costs a staggering €115,000, with prices rising to €165,000, €215,000, and €265,000 for 60-second, 90-second, and 120-second spots in that order.

If you think that sounds expensive, then you're not wrong; prices have risen significantly for showcase hopefuls since 2022. According to PC Gamer, a one-minute trailer during 2022's Gamescom Opening Night Live would have cost €125,000, which is €40,000 less than this year's price.

A 90-second spot would have set a studio back €165,000 in 2022, as compared to the €215,000 the same studio would pay today.

Source

 

[R6Rider]

So you're saying if we all pitch in then we can have a GAF ad?

 

[Punished Miku]

$90,000 is honestly not much in terms of marketing budget, and it probably is worth it to get that many eyes on your trailer in this context.

But it's just not really worth it for me as a consumer to watch shows that are curated by the highest bidder. Summer Games Fest proved that beyond all doubt. I'll catch whatever trailers after.

 

[TVexperto]

pre show is also crazy expensive

Prices of Spots for Gamescom Opening Night PRE SHOW

Geoff making that sweet money for his "Love of gaming" ONL main show The ONL Main Show 2024 is sold out and no longer available for booking. However, you can still book a sponsorship in our popular ONL Pre Show below. ONL pre show The ONL Pre Show is a pre-taped show at the start of the ONL...

www.neogaf.com

 

[RagnarokIV]

GAF crowd fund to buy a 120 second slot to flash Doritos pope images.

Isn't this already a thread?

 

[The_Observer]

These prices would have made (some) sense back in the day when it mattered, but nowadays after these companies are in a contest for producing worse and worse shows I and I’m sure many others won’t care watching it live so I don’t think it’s worth it but hey, the suits surely know better.

 

[Evil Calvin]

Isn't these rising prices why E3 died? Costs of booths and ads?

 

[Darko]

It ain’t tricking if you got it

 

[ssringo]

Better bet would be to make that trailer and post it to YouTube with a title of "not a Gamescom reveal" or whatever. Shows up in Gamescom trailer searches and will get plenty of coverage.

 

[Kataploom]

It's ok, it's a business... It's good to know prices tho just so one have an idea of what game dev costs imply, but I don't get people complaining like they're removing gamers food from table lol

 

[PatientGamer]

Could spend that much in Google & Facebook ads and get a better return; crikey.