Deal is Bray is one of the FEW to survive a Cena feud without falling apart. Do we need to remember what has happened to every other heel that feuded with Cena?
The win at RR and then the build to Wrestlemania could of built him back up as gaining his evil supernatural mojo and could of been believable with him just destroying everyone after one night.
Bray hasn't done anything of note since losing to Cena. Other than beat Ambrose who hasn't won a PPV match ever since the Shield broke up.