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Jensen Huang Talks RTX 5090 Price at CES 2025 Interview
Jensen Huang reveals why the RTX 5090 is priced high in his CES 2025 interview, shedding light on the tech behind the cost.
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Reporter: I have a question regarding gamers and consumers. We noticed a significant gap between the RTX 5090 and 5080. The number of CUDA cores in the 5090 is more than twice that of the 5080, and the price has doubled as well. Why did you create such a large difference between the flagship and the near-flagship models?
Jensen Huang: The reason is simple. Once someone wants the best product, they will always choose the best. You know, the market isn’t so segmented. And our enthusiasts, if they want the best, they won’t settle for something slightly better or save $100 by choosing something a bit worse. They just want the best.
Of course, $2,000 is not a small amount, and it’s certainly a high value. But keep in mind that this technology is being used in your home theater-level PC setup. And that PC—where you’ve probably already invested around $10,000 in your monitor and sound system—will definitely need the best GPU. So many of our customers are simply after the absolute best.