It needs to eventually reach actual gamers who buy games, otherwise they won't make a profit.
Well, I assume this to be the case for Sony anyway.
they all reach gamers, they just pay more.
and if no one pay that price, scalpers just need to lower their prices very close to 500 dollars and get rid of the last consoles they can't sell at high prices.
there is no chance for a scalper to get fucked, like we said in italy, they hold the fork from the handle. (they have all to win and nothing to lose and no one can do something about it)
So what really change for sony and M except bad press? (if bad press even exist considering how thirsty people are for a console right now thanks to the shortage)
I know, it's a very bad situation for actual gamers.