She wants to manipulate the guys to pay attention to her. Kane saying: you know what, you're not good enough for me so stay away was the exact thing she needed. Punk doesn't care about her, which he tried to tell her, but she ignored, why, because of the attention she gets from Bryan and Punk when she pulls her shenanigans.
And guess what, men are retards around females. This is the first time in years a woman is shown to be in control over men on WWE programming. How often have you done something for a girl, even one you weren't even really into, just because she asked nicely and smiled at you. There is not a single guy here or anywhere that can truthfully answer that question with a no.
Granted, it is somewhat enlarged for dramatic purposes, all of scripted television is. This storyline is the culmination of months of storytelling. AJ acting the wounded girl suckered Punk in. AJ showing some backbone and refusing to roll over like she did pre-wm to Bryan's manipulation is what suckered him in. AJ slyly being in control of these men is showing her as a multi-layered person, which hasn't happened for a diva in five years and doesn't even happen for most males.
Yes, AJ took her ball and ran with it, due to having a passion for what she does and being a decent actress, but creative deserves credit here for writing this.