Maaaaaardy
Member
They have nowhere near the roster size to do a brand split with the number of shows they run.
NXT works because they can protect guys from getting overexposed and the crowd (for the most part) is rabid enough to cover boring parts.
You put those guys in a 3 hour raw with Dunn production and Vince lead commentary it will suck.
A brand split now would require that they double the roster size.
What? RAW back to two hours obviously included but consider the "main event/upper card talent" that you can divide between two shows. Then a few new stars up from NXT, it can work. Plus you can also have the occasional match in Main Event/Superstars that can can bring some interest to those shows by having a RAW/SD guy face off on there. Co-PPV's and then split two world titles, US/IC and keep the ladies and tag teams on both shows and one title.