I really miss titles being something besides a gold star that you made Vince or Triple H happy last month. I even hate the whole idea of them being 'backstage rewards because you've been with the company forever.' Fuck that shit. This isn't a gold watch, it's the focus of your entire company. You should give the title to someone who you think can do great things with it, someone who you're trusting in and that'll be able to carry it as long as you need because they've proved they can.
Arn Anderson is only a 4 time TV champion, but he is THE TV champion. Wade Barrett is a 5 time IC champion yet the name you associate more with the IC title are 1 time champions, Patterson, HTM, Rude, etc. I wonder if WWE will ever get it through their head that what you do with and how you book the reign will ALWAYS be more important than how many times they win it and giving everyone a bunch of reigns like Edge doesn't auto cement them as a main eventer to try to 'rush it in' since you can't do slow builds anymore. Even with Hogan constantly getting the title in WCW it was only 6 times and it worked more than the stuff going on in WWE because the latter reigns were about Hogan being the big bad and doing anything to hold onto it so it meant something when he lost to say Luger. Where as the world title in WWE is jsut 'eh ok it's this guys turn to have the title. ok it's this guys turn to have the title. hopefully his merch sales will go up'
It's why the US title reign with Cena is so good for Cena's character.