What the hell? Creativeless RnB mud? Have you even listened to the artists that you posted?
And what is "it"? Manufacturing pop idols to be promoted abroad? Or the fact that they need to advertise and push their local artists abroad in the first place whereas Japan and China really don't want or feel the need to send their artists abroad, Korean media seems to feel that the definition of true success is to make it big in the West. There are a lot of reasons why this could be the case but it's too early and I'm too hungover to go into them now.
Just wanted to call out your bullshit about 90s kpop which was fantastic.
It was Tell Me and the Wonder Girls that pretty much started the whole international popularity of kpop. Before that the fandom online was really small and it just kind of blew up with Tell Me.
You know, i would not have talked about having just watched a JTL concert from 2004, if i did not enjoy "old school" kpop too. I think there are many nice songs from those artists. But come on, for real, imo K-pop right now is at the fore front of the pop/dance genre. It was not that way before. You know, there are great music in every country,even Albania, but no one would describe it to be a phenomena or ground breaking.
However, kpop for the last 3-4 years have spitted out hits, that had they only had Bieber or some other western star singing them, they would have been top 10 billboard hits for sure.
And honestly dude, most of those K-pop artists i linked to, sounded dated, already when they were released. The thing is, a good song is a good song, but that song can be packaged differently. And that package is extremely importent when you want to get popular, especially worldwide.
An extreme example would be Steklovata. A boyband singing in russian, who released this video in 2002. It basically became a meme, and was named the worst song/music video in the world. Like, people were literally laughing at it.
But you listen to the actual song, and its pretty much a smash hit, cloaked in the absolutely worst possible package you could ever imagine.
Sadly people are very superficial and having the right package is usually more important than the actual melody/song.
https://www.youtube.com/watch?v=a_rmLmrCv6E
Fuck the haters, Steklovata- Novi God is some good shit.