Well the main theme is about a sailor outfit that transforms into a sling that the heroine then has to do battle in, whether she's embarressed or not. The show IS about fanservice, it's just not leaning into it as heavily as other shows in similar situations tend to do. And yes, the show is clearly about more than the how the suit looks, the problem is that, at least in the first two episodes, the plot of the show seems to be taking a backseat to to the suit itself. Now, it's not fair to judge the entire thing based on that one aspect, especially when, almost universally, people like everything else about the show except that outfit (or don't care); But the show increasingly makes it difficult to wave off as being "just another bit of anime fanservice" when it shines the spotlight so brightly on it.
I mean...I get it, I do. But...this show (NSFW)
Is often
Difficult
To
Defend.
TL
R - I'm tired of having to be embarrassed by shows that look interesting, and Kill la Kill is making it damn hard to endorse.