If that's true and die hard fans find coverage elsewhere then why not release the information today for those of us that know where to find it while still letting the press talk about it next week for those who don't follow as closely?
"If the mass media is interested in having a fair shake at revealing info at the same time, why not reveal said info quietly to the hardcore days before!" ??? Would that not make the info less valuable to them? Why would they want to do that?
I get the mass market appeal idea but an embargo itself doesn't make sense if it's intended to only reach the casual market. As far as incompetent journalist are concerned, I would like to think we'd all like to be informed by someone capable of informing properly - whether it be movies, sports, politics, etc.
For the life of the game, you want it to do what is best for it's profits and income. Whether they're paying for exclusives, getting paid for assisting page views to a website with exclusive info, of having week-long spreads on IGN or such doling out info that some hardcore outlet could tell us in 1 video, keeping info for situations like this is all part of the games marketing.
I've often felt that all these things like IGN Exclusive trailers and review embargos, actually look good for KI. While many during initial reveal thought of it as some old series that deserved to be left with other "Me too!" clones from the past, these events treat it like some big AAA title. To at least some part of the public eye, it looks like an EVENT, rather than just some small indie-ish niche title.
