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From Bloomberg
http://www.bloomberg.com/news/2014-...e-lifts-publisher-glu-mobile-from-e-list.html
Since its June 25 release, Kim Kardashian: Hollywood has risen as high as second among most-downloaded free-to-play games at Apple Inc. (AAPL)s U.S. App Store, and the well-reviewed title yesterday was third. Its success has driven shares of creator Glu Mobile Inc. (GLUU) up 44 percent.
While the game is free to play, the goal is to get users hooked on in-app purchases such as clothing or a burst of energy needed for traipsing through Hollywood. Users can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs 4 game dollars, while 400 will buy a necklace.
Annual revenue from Kim Kardashian: Hollywood may reach $200 million, estimates Douglas Creutz, an analyst with Cowen & Co. in New York, who has the equivalent of a buy rating on Glu Mobile and expects the stock to rise to $6 in the next year.
If revenue for the game approaches Creutzs projections, San Francisco-based Glu Mobile will get a significant boost. Sales are projected to rise 52 percent this year to $160.5 million, the average of eight estimates compiled by Bloomberg.
http://www.bloomberg.com/news/2014-...e-lifts-publisher-glu-mobile-from-e-list.html