If we're to be honest with ourselves,
Kentucky Route Zero itself is not particularly more interactive than the true god of the QTE
Dragon's Lair. You really just move an avatar around a screen, read dialog and then move around some more. But that's taking things too basic. The reason why people are upset about Kentucky Route Zero losing is because unlike Dragon's Lair which is just a Don Bluth-inized version of all adventure games ever, KRZ dares to try and do something different.
It's taken everything about adventure gaming that people loved and ditched the shit that got in the way creating artificial length by taking the piss at the expense of the player. There are no puzzles and nothing to stand in your way to progression but your own enjoyment of just being in that part of the crazy, surrealist world. Its strength lies in the art, writing and music which all combines into a powerful little adventure that starts off close to any backwoods road you may stumble upon in any given state and jettisons off into weird.
What gets me about the writing in the game is how it lets you control who each character it gives you control of by way of subtle characteristics instead of blatently being an angel or the second coming of hitler. The versions of my characters carry hefty emotional weight with them and react to each other as such. It's a spin that not everyone will have on their run - they may choose to be a little bit more loose and that's fine. It may not even lead to major changes in the story, but i'll be damned if the illusion of crafting a character isn't the most refreshing thing. It also gives different significance to certain scenes:
This can mean many things to many different players. I know what my Conrad is thinking in this scene, and it isn't a pretty set of memories. And it isn't just the visual scenarios which get you thinking, either. Some map traversal is done on a flat roadmap where you may stumble upon special text-adventure events that add to the weirdness of the magical reality genre that KRZ takes so much of its atmosphere and inspiration from. The polished text stands tall with well-done audio to deliver claustrophobic mini-episodes that are worth wandering the map trying to find. You can tell the game was heavily drawing from true literature.
It's not going to be for everyone. But for those who really want something different, something which upholds quality storytelling and understands the importance of presentation, Kentucky Route Zero is truly the game they deserved during this sale. If you're a fan of Lynch's movies, if you have read "One Hundred Years of Solitude", if you have at least one album by William Basinski, you need this game. And nothing will make me change my mind that it was robbed of its proper sale spot by a game that by all means is a heap of outdated hot garbage.
EDIT: It would be remiss of me to not include a link to part of the soundtrack.
Check out the soundcloud and just imagine the sort of story that is sitting behind such serene but offputting beauty.