Laura Fryer - My thoughts on Game Pass

winjer

Member


As an Xbox founder, I'm dismayed by Game Pass price hikes that are shattering the brand and alienating loyal fans. Does leadership realize what made Xbox great, or what they're risking?
I'm not sure that their leadership understands what makes Xbox great. I'm not sure they're listening to their fans. They keep doubling down on decisions that make it clear that they've been in a bubble and that all of this feedback doesn't seem to reach them anymore.

Laura should be leading Xbox. She understands the industry and the gamers.
It's sad that Xbox today is run by self-centered Muppets, instead of competent leaders.
 
I mean, MS needs to be able to generate money with Game Pass for the service to be able to continue. If the monthly charges are not covering the cost of running the service (even if MS and their wallet can sustain it), they need the service to reach that point sooner rather than later (w/out training wheels). So for those that like the service, why are you being shy about actually having to pay for it? lol
 
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I mean, MS needs to be able to generate money with Game Pass for the service to be able to continue. If the monthly charges are not covering the cost of running the service (even if MS and their wallet can sustain it), they need the service to reach that point sooner rather than later (w/out training wheels). So for those that like the service, why are you being shy about actually having to pay for it? lol
Cost vs value conversations are fine to have, and GP is very quickly approaching an imbalance the other way.
 
Cost vs value conversations are fine to have, and GP is very quickly approaching an imbalance the other way.
yeah, I play 5-6 games a year and $360 a year to never own it, makes little sense to me.

Very few of the games I play ever end up on Gamepass. It's been far more cost effective to buy the games on Steam sales.
 
I don't think Phil Spencer is anymore in charge of X-box, in the sense he's not driving the strategy anymore. He's responsible for the situation but after the Activision Blizzard deal, the board realized Gamepass is a failed experiment that will never be profitable with the current prices and day one offer.
Since then it's a painful pivot that seem like a slow motion crash test.
 
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Almost everybody to Xbox and Micro$oft right now…

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Eh, I like her perspective, but just because she's able to identify problems doesn't mean she's equiped to solve them. Look at what happened with Phil.
It is really easy to solve. Shutdown gamepass and cloud. Focus ALL resources to make a Variety of great games emulating the Golden age of Xbox(2004-2008). Pure Focus on games not this bullshit of features and services. They would lead this industry.
 
I mean, MS needs to be able to generate money with Game Pass for the service to be able to continue. If the monthly charges are not covering the cost of running the service (even if MS and their wallet can sustain it), they need the service to reach that point sooner rather than later (w/out training wheels). So for those that like the service, why are you being shy about actually having to pay for it? lol
If people don't want to pony up the extra dosh to keep them in the black, was it even a good idea to begin with?

Maybe they just got over eager with expenses, this doesn't magically make the model not the future.

There's a lot of xbox studios / partner studios that won't be able to stand on their own feet without Gamepass, they won't, they just won't. They don't have the raw talent to stand without this rental service.

Hope the people cheering on the destruction of the service understands how many xbox / associate blue hairs are going to be ejected from their jobs over this. Bad vibes.
 
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Good video, didn't know her but she really knows her stuff.
However, "building your identity around a brand" gets some serious side-eye action from me.
Also, "losing the support of ever loyal press" - Press should never be "loyal", they should be objective.
And "Zuckerberg" but "Elon" 🤮
 
I mean, MS needs to be able to generate money with Game Pass for the service to be able to continue. If the monthly charges are not covering the cost of running the service (even if MS and their wallet can sustain it), they need the service to reach that point sooner rather than later (w/out training wheels).
Is that the case?
I remember the 5 billion headline but is it still unprofitable?
 
The thing about GP price hikes is that it looks bad compared to those $1 or 1 month top up promos.

GPU ultimate right now wouldn't look so bad if they never had those crazy deals and everyone from the beginning had to pay let's say $15-20/month for gpu straight up. Similar to paying for Netflix where there are no weird promos where you buy the cheapest plan but but for $1 can top up to the premium plan.

I'd love it if Ms still did it. I did 3 years of GPU with $1 top up, and then 3 more with 1 month top up. Now it's done so the conversion was 2:1 when I did it in the summer. So even when splitting the cost 50/50 with a buddy, our monthly cost doing the math is now more pricey than before as the base comparison is always to the crazy $1 top ups back around 2000-2022
 
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Xbox was founded by people that understood the business. That was clear. The first Xbox console was an amazing piece of hardware with great exclusives and set the tone of what the brand was all about. Xbox 360 was a continuation of that.

How they went from that to "Xbox is everywhere, you can play anywhere. We are everything and nothing at the same time" and Gamepass i will never know.

Shame these people were replaced by suits and corporate people.
 
How they went from that to "Xbox is everywhere, you can play anywhere. We are everything and nothing at the same time" and Gamepass i will never know.
I think they realized they weren't going to be able to take over the livingroom via hardware after the whole XBone "TV TV TV" failure reveal. The subscription service push just matches every other aspect of their business at this point.
 
Xbox was founded by people that understood the business. That was clear. The first Xbox console was an amazing piece of hardware with great exclusives and set the tone of what the brand was all about. Xbox 360 was a continuation of that.

How they went from that to "Xbox is everywhere, you can play anywhere. We are everything and nothing at the same time" and Gamepass i will never know.

Shame these people were replaced by suits and corporate people.

Xbox happened because Microsoft were paranoid about Sony dominating the living room, they were particularly paranoid when Sony teamed up with IBM for Cell, so they doubled their efforts with 360.

That didn't pan out, now Xbox has no value to Microsoft.
 
It is really easy to solve. Shutdown gamepass and cloud. Focus ALL resources to make a Variety of great games emulating the Golden age of Xbox(2004-2008). Pure Focus on games not this bullshit of features and services. They would lead this industry.
If only it was that easy.
 
Xbox was founded by people that understood the business. That was clear. The first Xbox console was an amazing piece of hardware with great exclusives and set the tone of what the brand was all about. Xbox 360 was a continuation of that.

How they went from that to "Xbox is everywhere, you can play anywhere. We are everything and nothing at the same time" and Gamepass i will never know.

Shame these people were replaced by suits and corporate people.
The original Xbox lost a lot of money, and the 360 was designed from day one to be cost efficient. At some point Microsoft released dedicated consoe platforms are difficult to turn profitable, henee why they are focusing on Gamepass on PC.
I think they realized they weren't going to be able to take over the livingroom via hardware after the whole XBone "TV TV TV" failure reveal. The subscription service push just matches every other aspect of their business at this point.
The TV services made sense at the time at the emergence of streaming and cord-cutting and it's not like Microsoft failed to focus on games with the Xbox One had plenty of. The mistake they made was including a HDMI input on the console, people were ready to drop their cable box for a streaming/OTT service instead.
 
Even though they long moved on (like the rest of us), I bet Ed Fries and Seamus Blackley must be utterly gutted about what has happened to Xbox.
 
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Don't all tiers of GP have streaming included now? That's probably why they've upped the price across the board, they're forcing it on people and charging them for the privilege
 
Don't all tiers of GP have streaming included now? That's probably why they've upped the price across the board, they're forcing it on people and charging them for the privilege
I dont know about that, their streaming is only available in certain markets, seems like a contraction if that's their bet.
 
On one hand companies are trying to FOMO you into sticking with one or two big games as a service, yet with the same hand putting out ever increasing priced subscription services with a ton of games you can't possible play through. It's like two snakes munching on each others' tale.
 
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Cost vs value conversations are fine to have, and GP is very quickly approaching an imbalance the other way.
The main thing the service offers is games. They will continue to come as long as MS is able to make the service healthy enough to run on its own basically. But yeah, if people are not seeing value in what is being offered, they need to fix that.

Is that the case?
I remember the 5 billion headline but is it still unprofitable?
I am not really sure. But given the types of changes being made to Game Pass, it suggests that it is not quite there yet or perhaps isn't making enough to make a huge difference. Who knows.
 
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Her take is correct but that would be out of favour with what Nadella requires. Nadella wants hard and fast revenue growth yesterday.
Yes- Nadella is the problem.
 
It's amazing the leadership (and tangentially creative talents) that was in the industry once upon a time that either moved on or were pushed out and still around doing different things.

Now we have clowns. Only clowns.
 
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Eh, I like her perspective, but just because she's able to identify problems doesn't mean she's equiped to solve them. Look at what happened with Phil.
Phil does not know what the problems are.

He literally said making great games for their platform wouldn't help.
 
Phil does not know what the problems are.

He literally said making great games for their platform wouldn't help.
Phil did. Then the business changed and he adapted poorly.

And that comment was him covering for the fact that their first party studios weren't releasing anything. But he was also right. Xbox is beyond being saved by a few great games here and there. They've had those. There are bigger problems in their business that just releasing good games isn't going to fix.
 
Exceptional video. Phil always talks about how they "lost the worst generation to lose". So why the fuck did MS keep him in charge? Bro will be remembered for killing the brand.
 
Seems like the people who actually made Xbox the brand it is, no longer work for Xbox.
GamePass would've never been greenlit in Moore/Fryer days because they can actually count money and they understand how people are consuming gaming content.

The whole shtick was misguided from the start and COVID spike just skewed the data enoguh to fuck-up all strategies in all companies (GaaS for Sony and heavy XGP pivot for Xbox). The difference is that Sony always had the paying audience to make up for GaaS foobar, while whole Xbox became a hostage of a GP sand castle.
 
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As a former XBox and Microsoft loyal Customer and Fanboy, it's really sad to see what XBox and Microsoft has become!!!

Luckily there is still Nintendo :)
 
Phil did. Then the business changed and he adapted poorly.

And that comment was him covering for the fact that their first party studios weren't releasing anything. But he was also right. Xbox is beyond being saved by a few great games here and there. They've had those. There are bigger problems in their business that just releasing good games isn't going to fix.
The core issue since Phil took over was not enough great games. That should have been the focus from day one. Acting like it's "too late' for that now ignores the fact he has been doing a terrible job for a decade.

No problem is going to be fixed overnight, but you don't believe that if they had kept the hardware at the same price, gotten rid of game pass, and started releasing great games at the same cadence of Nintendo and Sony that they wouldn't be competing? And I mean truly great games, not whatever crap MS is trying to sell as their version of "great" right now.

It would take some time but they would get their place back in the market. It's just not a huge industry compared to others they are involved in, so it's not going to be worth the effort for them.
 
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