cormack12
Gold Member
EA SPORTS has been hit with a new United States federal lawsuit, which alleges Electronic Arts “unlawfully increases game difficulty” — dubbed ‘scripting’ by a number of FIFA 21 fans — in a deliberate effort to sell more Ultimate Team packs.
In the suit, they claimed EA SPORTS uses “deceptive practices” and “false advertising” to drive sales in their FUT mode.
The lawsuit suggests EA willingly and “unlawfully” tricks FIFA players into buying Ultimate Team loot boxes by “utilizing artificial intelligence technologies that adjust game difficulty dynamically.” As mentioned, this is known as ‘scripting’ by fans.
“Unbeknownst to most… EA utilizes technologies like ‘Dynamic Difficulty Adjustment’ and ‘Adaptive Difficulty.’ These technologies use heuristic prediction and intervention to dictate or even influence outcomes, thereby keeping gamers more engaged,” the suit, filed in November, reads.
EA has responded to the Zajonc v. Electronic Arts lawsuit. The FIFA 21 publishers wrote, “We believe the claims are baseless and misrepresent our games.”
In the suit, they claimed EA SPORTS uses “deceptive practices” and “false advertising” to drive sales in their FUT mode.
The lawsuit suggests EA willingly and “unlawfully” tricks FIFA players into buying Ultimate Team loot boxes by “utilizing artificial intelligence technologies that adjust game difficulty dynamically.” As mentioned, this is known as ‘scripting’ by fans.
“Unbeknownst to most… EA utilizes technologies like ‘Dynamic Difficulty Adjustment’ and ‘Adaptive Difficulty.’ These technologies use heuristic prediction and intervention to dictate or even influence outcomes, thereby keeping gamers more engaged,” the suit, filed in November, reads.
EA has responded to the Zajonc v. Electronic Arts lawsuit. The FIFA 21 publishers wrote, “We believe the claims are baseless and misrepresent our games.”