Except that isn't what I said at all. I'm talking about the person who is on all the packaging as the key focus of the plot, the way Gideon is on Zendikar, Sarkhan was on Tarkir and Elspeth was on Theros.
How do you figure she is basically confirmed by Wizards as the face planeswalker of SOI? Because if we're just worried about who's gonna show up, its almost certain Liliana is going to be there.
If we're talking about "all the packaging" for SOI as this one image of Jace? Then sure. So far Jace is the face.
If you want I can go back and search for examples of the Liliana being key in the post-BFZ block thing, but I'm not the only person on this page who remembered it.
I didn't care for Ugin, the Dragonlords or Sarkhan when he became Jesus reincarnated. The only character I had any sympathy for was Zurgo. The dragons were such a disappointment.
I'm sorry you didn't care for the story, but this doesn't mean story shouldn't exist. The Sarkhan stuff gave people like me, who want something more beyond world building, to grasp on to and care about.
I ... don't care a lot about the fiction. To clarify - to me, the setting (the world, the creatures, the characters) are important; the plot isn't. The cards can tell a million possible stories; an official plot is unnecessary.
(Disclaimer: I did kind of like the Theros block story).
You not caring about story doesn't mean they shouldn't have it. The cards do not tell a million possible stories and have not for decades. In fact, they haven't been that way except for the first couple sets. The plot has been a central part of Magic for a long time, I would say starting with Legends vaguely and its only escalated from there. Now, they're making it even more important and central.
To clarify - you can still continue to not care about the plot. Ignore it at your convenience and preference. But it will be there, and having bad plot (i.e. Ravnica and Return to Ravnica blocks, to me, are bad plot, world building aside) hurt the game for people who do care.
