I really don't get the 'burnwillows' thing. I enjoy Mgaic lore, I read the stories and like to see events in the cards - and I have absolutely no idea where a Burnwillow comes from or why I should be bothered if there were some on Zendikar.
If you're in the business of selling fantasy worldbuilding to people, and you're the best in the industry at it, you actually make a bunch of money from customers who care about it. That means you need to have a solid staff that are happy about their job so you keep being the best. When you hire creative people to do something and then keep randomly overruling them on shit relevant to their job for unrelated reasons, they get pissed off, and when creative people are pissed off they do shittier work.
Like, it doesn't actually matter if they just decide there are burnwillows on Zendikar, but it matters (to the tune of real money) if the company just constantly meddles with what the team does over minor shit. (Same thing happens with the game design teams at a lot of companies to their detriment, and same thing happens now in the WotC
digital team which is why people like Jon Loucks left.) It's just not a habit you get into if you know what you're doing managing a product like this.
I want to note too that there's actually like zero value to the company to printing Grove as an expedition since that reprinting has zero downward effect on card prices and the set of lands they did print was perfectly effective at the goal of the promotion so it actually wouln't have been "good for the game" in any way?
Was there an actual "meltdown" or are people in this thread talking about it more than anyone else online did?
One prominent woman who plays Magic tweeted a single time about it so it's very important now everyone freak out about how unreasonable the response has been.
The announcement is six weeks away, it's pretty unlikely the announcement is even finalized. The reddit poster already threw a fit and bounced.
I'm sure they *have* already decided what to ban. They're just not going to do it until SOI's B&R.
Based on what they've described about the process in the past, they usually decide on a preliminary list pretty early on, but don't set it in stone until maybe a week before the announcement. In the big affinity banning they added more and more cards to their initial list as the weeks went on.