And that should show you the real problem--people are losing interest with the guys WWE is promoting/building into stars. Those fans ARE out there. They watched when Rock came back. They didn't download or DVR. Creative just needs to learn how to build guys properly, and it will never happen until Vince steps down.
I mean, yes. The Rock is one of the 4 or 5 biggest stars in pro wrestling history. The fact that there are many fans who like him, but not other wrestlers shouldn't be a shocker. Even well-booked ones.
I think why I'm seeing this from a different perspective. I first got into wrestling in 1994/1995 - the very nadir of American professional wrestling by every metric. So, the fact that the business go's up and down isn't a shocker to me.
But, by the same token, I'm not expecting wrestling to stay as hot as it was during the Rock 'n' Wrestling or Attitude Era, when you had some of the biggest stars in history. Territories cooled down all the time after their biggest stars left - there was a drop after Bruno stopped being full-time, Mid-Atlantic had issues before Flair, Steamboat, & Valentine showed up. The difference is now, we're seeing that on a national scale.
Now, I'm not saying the WWE could've done better in writing. But, frankly, I don't see anybody in the past decade who could've really brought the WWE to new heights - yes, even CM Punk. Or Daniel Bryan. Or the latest IWC flavor of the week. Which is fine.
I think the WWE could find a hot, new star that could start a new boom period, but that boom period would likely be reflected in attendance and network numbers, not ratings, aside from a modest bump.
I don't think Roman Reigns is that guy. I also don't think Daniel Bryan or frankly, anybody on the current WWE roster is that guy. Maybe Nakamura from New Japan or Rush from CMLL could be that guy if they were white and spoke English, but beyond that, sorry, the talent pool isn't as deep as it used to be, and I just don't see the mega stars waiting out there.
I mean, if the Big Bang Theory or NCIS can't stop the cabbinalization of viewers in the long run due to other entertainment options, do you really expect even the best wrestling bookers to do so?