I'm not saying it wasn't good or Roman was a dead fish out there (though he was doing a fun job of PLAYING one!) but... What? By what standard?
Seth's cash-in was perfectly timed and saved the match from being a bomb at the pace it was going. There was no real excitement to be had in Roman headbutting his way from death back to victory because he as a character did not have the emotional cache needed to back up that story. He'd never been positioned as an underdog even once until this match, with the only real adversity he's had to overcome being US NOT LIKING HIM, and making the fans the antagonist doesn't seem like a great way to build sympathy.
I suspect that much was perhaps not entirely intentional, but pretty much a given with the fact that Rollins must have been penciled in to go over from the very beginning, leading Reigns to be treated as an afterthought in a lot of ways including character development in the build up to the show. It's too easy to look back and connect the dots that clearly point out that this was never really Roman's story, even if they weren't apparent at the time.
