Someone wasn't watching NXT when Bo occupied.
Basically, you start with a guy who thinks he's inspiring fans that isn't. Eventually it ends up at a guy like Gob Bluth who still tries to maintain the front that he's a fan favorite but deep down inside knows it to be a lie.
And that's a really awesome character imho.
Seeing Bo break down crying when no one occupied NXT yelling 'I GAVE YOU COOKIES' was amazing.
"I just want you to know that I greatly dislike each and everyone of you, I don't usually use language like this, but you guys really stink"