@ SunkisTim535
:lol You're clueless. It's okay. Let me explain some background to you.
Blue Ocean:
Business term indicating a fresh market that doesn't already have a lot of competition. If you can get into this market, you can really do well.
Red Ocean:
Business term indicating a market with a lot of competition. (i.e. blood in the water) Here, your pool is limited to existing consumers, and you're just trying to fight it out for a larger piece of a slowly shrinking pie.
Just about every speech Reggie has done about the Wii has referenced the "Blue Ocean" concept. A now-banned poster here named Lapsed used to write paragraphs upon paragraphs from the book on the same subject here as he praised Nintendo's new approach to the video game market that was similar to the "Blue Ocean" strategy.
Sony and Microsoft are fighting over the previous generation's hardcore consumers (i.e. Red Ocean strategy). That's why shooters, racers, etc. do so very well on their machines.
Nintendo designed the Wii to appeal primarily to the non-hardcore consumer (e.g. people who've grown tired of video games (i.e. "lapsed" gamers), people who have never played video games (i.e. non-gamers)). This is the "Blue Ocean" that Microsoft and Sony can't/won't go after. That doesn't mean that the Wii can't appeal to the hardcore, but that the hardcore is no longer Nintendo's primary focus.
Microsoft and Sony's consoles focus on the core gamer (i.e. core gamer video game machine).
Nintendo's console focuses on the non-core gamer (i.e. everyone else), and, oh by the way, the core gamer can find a lot of good in it, too.
If you still don't get it, I really hope you take the time to go search Google/Wikipedia for "Blue Ocean" + Nintendo before posting about it again.