pickwick said:
Stephane Bole, CEO of Nintendo of France, has just announces in lemonde.fr that Ninty is going to increase production of Wii by 50% in the next few weeks.
http://www.lemonde.fr/web/article/0,1-0@2-651865,36-907086@51-886104,0.html
Google Translation to the rescue!!!
With Wii, Nintendo wants to exceed cleavage between gamers and general public
Satoru Iwata, the president of Nintendo, worried last week about the abnormal shortage, of Wii in the world. Is the objective of 14 million Wii sold at the time of the next fiscal year realizable? Which is the situation in France?
In spite of 6 million consoles already delivered in the world, it is true that we have difficulties in satisfy the requests. In fact, the launching of Wii corresponds to the fastest starting of a console since many years. In the next weeks, we even will increase by 50% our world capacity of production. We fixed ourselves for the next fiscal year - from April 2007 at March 2008 - the total sale of 14 million machines. When one announces a similar objective on the financial markets, one is held to reach it.
The low technicality of Wii, compared with the concurrent consoles, shouldn't it facilitate the production?
Indeed, the power of the processor of our console is less. But the small size and low fuel consumption of energy of Wii imply very advanced components. For the manufacturers of these chips, there are bottlenecks, in particular on the components of point. That prevents us from having all flexibility on the production which we wish.
For Wii, one notes a real cleavage between the gamers and general public, to which you grant the beautiful share. Is this a new strategy of Nintendo to widen its customers?
Nintendo refuses any cleavage. We want to cut down the wall which separates these two categories. Apparently, it is well what there are with Wii. The loyal supporters of Nintendo appreciate an experiment of simpler, but more convivial play. The launching of the console with the last episode of the Legend of Zelda is also a sign. Zelda is a play resolutely gamer, sold with more than 240.000 specimens in France, and voted by plebiscite by the specialized press. But so that ludic video industry progresses, so that it becomes a leisure of mass, it is also necessary to propose contents to attract those which do not play yet. More intuitive plays, simpler, not requiring long hours of adaptation are the best means of reaching that point.
Don't you feel, however, a certain lassitude of the loyal supporters of Nintendo, which by spite resell their console on sites of E-trade?
It is not at all a tendency but one measures today. We notice speculative movements rather, with consoles yielded expensive than in the trade.
Why the mark didn't launch with the Wii console the plays to success of the preceding generations? The title-headlights with exclusive licences like Super Mario and Pokemon are always made wait.
To develop a blockbuster is not done in a day! Wii is the only console of the market launched with a major title for the gamers, while taking care of general public, with Wii Sports. It is currently sold in France twice more Wii plays than of plays X-Box 360. The last episode of Dragon Ball Z obtains a great success in the players. For the end of the year, many licences are under development: Super Mario Galaxy, as well as the play of combat Super Bros Smash.
Did the editors of plays readily agree to develop on Wii?
As on our portable console, Nintendo DS, the third editors initially were careful. Now that the console starts with well functioning, a movement is engaging. For us, the strategy consists in taking care of the balance of the offer of accessible plays and more pointed plays.